Grupa Agora (Agora Group) has conducted operations on the Polish media market since 1989, with complementary media businesses sharing Agora brands and values. Agora S.A. has been listed on Warsaw Stock Exchange since 1999. The company’s main business are:
companies in consolidated capital group of Agora
As at 31 December 2019, the capital group consisted of 23 consolidated companies, four co-subsidiaries and one unconsolidated and not reported under equity method.
The list of companies within the Group - % of shares held (effectively)
31 December 2019 | 31 December 2018 | |
---|---|---|
Subsidiaries consolidated | ||
Agora Poligrafia Sp. z o.o., Tychy | 100.00% | 100.00% |
Agora TC Sp. z o.o., Warsaw | 100.00% | 100.00% |
AMS S.A., Warsaw | 100.00% | 100.00% |
Adpol Sp. z o.o., Warsaw (1) | 100.00% | 100.00% |
Grupa Radiowa Agory Sp. z o.o., (GRA), Warsaw | 100.00% | 100.00% |
Doradztwo Mediowe Sp. z o.o., Warsaw (2) | 100.00% | 100.00% |
IM 40 Sp. z o.o., Warsaw (2) | 72.00% | 72.00% |
Inforadio Sp. z o.o., Warsaw (2) | 66.1% | 66.1% |
Helios S.A. , Lodz | 91.4% | 91.4% |
Next Film Sp. z o.o., Warsaw (3) | 91.4% | 91.4% |
Next Script Sp. z o.o. , Warsaw (4) | 75.9% | 75.9% |
Domiporta Sp. z o.o., Warsaw | 100.00% | 100.00% |
Optimizers Sp. z o.o., Warsaw (1) | 100.00% | 100.00% |
Yieldbird Sp. z o.o., Warsaw (9) | 93.7% | 81.5% |
GoldenLine Sp. z o.o., Warsaw | 92.7% | 92.7% |
Plan A Sp. z o.o., Warsaw | 100.00% | 100.00% |
Agora Finanse Sp. z o.o., Warsaw | 100.00% | 100.00% |
Foodio Concepts Sp. z o.o., Lodz (3) | 82.3% | 82.3% |
Step Inside Sp. z o.o., Lodz (3), (6) | 91.4% | - |
Piano Group Sp. z o.o., Warsaw (1), (10) | 60.0% | - |
Benefit Multimedia Sp. z o.o., Warsaw (5), (10) | 60.0% | - |
Benefit Multimedia Sp. z o.o. S.K.A., Warsaw (5), (10) | 60.0% | - |
HRlink Sp. z o.o. (formerly: Online Technologies HR Sp. z o.o.), Szczecin (11) | 79.8% | 46.2% |
Joint ventures and associates accounted for the equity method | ||
Hash.fm Sp. z o.o., Warsaw | 49.5% | 49.5% |
Instytut Badann Outdooru IBO Sp. z o.o., Warsaw (1) | 50.0% | 50.0% |
ROI Hunter a.s., Brno (8) | 23.9% | 13.4% |
Eurozet Sp. z o.o., Warsaw (7) | 40.0% | - |
Companies excluded from consolidation and equity accounting | ||
Polskie Badania Internetu Sp. z o.o., Warsaw | 16.7% | 16.7% |
(1) indirectly through AMS S.A.;
(2) indirectly through GRA Sp. z o.o.;
(3) indirectly through Helios S.A.;
(4) indirectly through Next Film Sp. z o.o.;
(5) indirectly through Piano Group Sp. z o.o.;
(6) on January 11, 2019 the District Court for Lodz - Srodmiescie registered the company set up, in which Helios S.A. holds 100% share in equity;
(7) acquisition of shares on February 20, 2019;
(8) acquisition of additional shares on June 17, 2019;
(9) acquisition of additional shares on August 8, 2019;
(10) acquisition of shares on July 15, 2019;
(11) acquisition of additional shares on September 12, 2019 and the change of the company`s business name from Online Technologies HR Sp. z o.o.to HRlink Sp. z o.o. on November 28, 2019;
net sales of Agora Group in 2019.
YOY increase of net sales of Agora Group
EBITDA of Agora Group in 2019
YOY increase of EBITDA of Agora Group
net profit of Agora Group (adjusted)
The condensed interim consolidated financial statements of the Agora Group for 2019 includes: Agora S.A. and 23 subsidiaries, which operate principally in the internet, cinema, radio, gastronomy and outdoor segments.
Additionally, as at 31 December 2019 the Group held shares in jointly controlled entity Instytut Badan Outdooru IBO Sp. z o.o., as well as in associated companies Hash.fm Sp. z o.o, ROI Hunter a.s. and Eurozet Sp. z o.o.
Financial results Agora Group
in PLN million
2019
2018
% change yoy
Total sales (1)
1,249.7
1,141.2
↑9.5%
Advertising revenue
579.7
554.5
↑4.5%
Ticket sales
258.0
236.4
↑9.1%
Copy sales
139.2
131.1
↑6.2%
Concession sales in cinemas
111.0
90.2
↑23.1%
Printing services
47.2
63.7
↓25.9%
Revenues from film activities
39.1
65.3
↑272.4%
Operating cost net. including:
(1 225.0)
(1 140.3)
↑7.4%
External services
(447.7)
(438.7)
↑2.1%
Staff cost
(336.2)
(328.7)
↑2.3%
Raw materials. energy and consumables
(153.0)
(153.1)
↓0.1%
D&A
(158.0)
(87.6)
↑80.4%
Promotion and marketing
X
(67.5)
↑14.8%
Cost of restructuring (2)
(5.6)
(3.6)
↑55.6%
Gain on sale of property (3)
-
13.9
-
Loss allowance for receivables from Ruch S.A.covered under a.a.p. (4)
-
(20.3)
-
Impairment losses (5)
(7.5)
(9.9)
↓24.2%
Net profit [excl. MSSF 16]
9.6
9.4
↓36.2%
Operating result – EBIT [excl. MSSF 16] (6)
17.4
0.9
↑1 833.3%
margin EBIT [incl. MSSF 16]
1.4
0.1%
↑1.3pkt%
EBITDA [bez MSSF 16] (6)
114.8
98.4
↑16.7%
margin EBITDA [incl.MSSF 16]
9.2%
8.6%
↑6.6 pkt%
Operating cost (excl. one-offs) (8)
(1 224.8)
(1 130.4)
↑8.4%
EBIT (excl. one-offs) (8)
24.9
10.8
↑130.6%
Profit for the period (excl. one-offs) (8)
16.2
17.5
↓7.4%
Source: consolidated financial statements according to IFRS, 4Q2019.
(1) particular sales positions, apart from ticket and concession sales in cinemas and printing services, include sales of Publishing House division and film activities (functioning within the Movies and Books segment);
(2) includes costs of restructuring (including group lay-offs) in Print segment and in Agora’s support divisions in the first quarter of 2019; in 2018 includes costs related to group lay-offs executed in Print segment in the first quarter of 2018 and costs of restructuring in Magazines division in the 2Q of 2018;
(3) the line item includes the gain achieved by Agora S.A. on sale of properties located in Gdansk and Warsaw in the 1Q of 2018;
(4) the amount includes an impairment allowance for receivables from Ruch S.A., which are covered under the accelerated arrangement procedure (a.a.p.);
(5) the amounts include impairment losses on property, plant and equipment and intangible assets; in 2019 impairment losses relate mainly to intangible assets of Goldenline, in 2018 imparirment losses relate mainly to Goldenline domain and the monthly Ladny Dom;
(6) the amount of the operating result – EBIT, EBITDA and net loss excluding impact of International Financial Reporting Standard no. 16 Leases;
(7) relates to gain on sale of shares in Stopklatka S.A. in the 2Q of 2018.;
(8) remeasurement of equity interest at the acquisition date is related to the acquisition of HRlink Sp. z o.o. (formerly: Online Technologies HR Sp. z o.o.) in the third quarter of 2019;
(9) relates to revaluation of put option liabilities granted to non-controlling shareholders of Helios S.A. and Goldenline Sp. z o.o. Detailed information on revaluation of put option liabilities are presented in note 35 of consolidated financial statements;
(10) the performance measure “EBITDA” is defined as EBIT increased by depreciation and amortization and impairment losses of property, plant and equipment and intangible assets. Detailed information on definitions of financial ratios are presented in the Notes to part IV of this MD&A.
Selected subsidiaries in the Agora Group [non-consolidated data]
Source: consolidated financial statements according to IFRS, 4Q2019. Source: consolidated financial statements according to IFRS, 4Q2019.
Selected subsidiaries in the Agora Group 2019
Revenue [in PLN thou.]
Net profit/(loss) [in PLN thou.]
AMS
181 775
27 581
Grupa Radiowa Agora
51 296
16 107
Doradztwo Mediowe
105 463
3 721
Domiporta
9 269
(807)
Helios S.A.
417 565
29 655
Next Film
53 341
693
Yieldbird
141 916
6 298
GoldenLine
6 949
(5 817)
Foodio Concept
9 314
(9 034)
Step Inside
6 975
(1 352)
Move TV
3 495
1 391
HRlink
2 774
(304)
Selected subsidiaries in the Agora Group 2018
Revenue [in PLN thou.]
Net profit/(loss) [in PLN thou.]
AMS
173 741
27 581
Grupa Radiowa Agora
51 936
12 737
Doradztwo Mediowe
108 706
3 914
Domiporta
9 655
348
Helios S.A.
367 915
32 345
Next Film
14 490
(3 823)
Yieldbird
93 310
5 731
GoldenLine
14 251
(700)
Foodio Concept
295
(1 589)
Step Inside
-
-
Move TV
-
-
HRlink
-
-
THE NEW STRATEGY OF THE AGORA GROUP FOR THE YEARS 2018-2022
The primary objective of the Company's Management Board is to accelerate the development and increase the scale of operations of the Agora Group. The new strategy of the Agora Group for the years 2018-2022 is based on the following pillars:
In February 2019, the Company acquired 40% of shares in Eurozet Sp. z o.o., the second largest Polish broadcaster in terms of radio coverage. In October 2019, Agora applied to the President of the Office of Competition and Consumer Protection for consent to acquire the remaining 60% of shares in Eurozet. This transaction may change the Agora Group's position on the radio broadcasters' market and may affect the verification of the Group's investment plans in non-media businesses. At the same time, it is worth noting that this potential transaction does not change the key objectives and strategic goals of the Agora Group. Acceleration of growth and increase in the scale of the Agora Group's activities remains the most important goal, which will be reflected in increased revenue and profitability of the Group.
Taking into account the application for the consent of the President of the Office of Competition and Consumer Protection for the acquisition of 60% of shares in Eurozet Sp. z o.o. and the investments already made in the area of Internet and digital outdoor activities, the Company will engage in a smaller number of new investment projects by 2022.
The cinemas remain the priority development direction of the Agora Group in the area of entertainment in the broad sense. To date, the Company has not been able to find other projects in this area that would provide the Group with an equally satisfactory rate of return, whilst offering good development prospects.
The food business developed within the Helios Group by Foodio Concepts Sp. z o.o. and Step Inside Sp. z o.o. completed the first stage of its operation. At the end of 2019, the first company operated as many as 14 restaurants. The goal for the coming year is to improve their financial efficiency. The second concept – developed under the Pasibus brand name – had 6 operating restaurants at the end of last year. At the beginning of 2020, an investment agreement was signed, which will ensure faster development of this promising burger chain.
Another important directions of development in the strategic perspective of the Agora Group until 2022 are digitalization and further development of premium services and products. We are still looking for assets that would complement or strengthen our portfolio in these areas. Examples of such investments include Piano Group Sp. z o.o., the owner of the Move TV platform. With this investment, AMS has taken another step in building its digital media and services offer and strengthened its position in the promising DOOH area.
An example of measures related to the expansion of significant projects of the Group by innovative products or premium services is the continued dynamic development of Yieldbird, the leader in the ad-tech industry, related to the introduction of a product sold in the SaaS (software as a service) model to its offer. Yieldbird has so far achieved global success with its business and continues to grow in foreign markets.
We have also made investments in the B2B solutions segment. In June 2019, we acquired further shares in ROI Hunter, a Czech company, and we hold a 23.9% stake in this entity. ROI Hunter is a provider of a marketing platform which allows companies from the e-commerce industry to promote and sell products via Google and Facebook. In September, we also became the majority shareholder of HR Link Sp. z o.o., one of the fastest growing technology companies in Europe.
The sale of high-quality content in the subscription model remains an important direction of Agora's development. During the current strategic perspective, the Group wants to triple the average number of subscriptions of Gazeta Wyborcza and podcasts of Radio TOK FM, as well as ensure improved monetization of this business model. Ultimately in the year 2022, half of the revenues of Gazeta Wyborcza is to be generated from digital sources and its profitability is expected to improve regularly. The Company is working steadily to achieve this objective. At the end of 2019, the number of digital subscriptions of Gazeta Wyborcza reached a record level of nearly 218 thousand and the share of digital revenues of Gazeta Wyborcza in total revenue of the daily increased to 24.0%. The number of sold subscriptions of Radio TOK FM podcasts has also increased – at the end of December 2019, it reached 20 thousand.
Movies and Books Segment comprises cinema, film production and distribution operations Agora Publishing and restaurants.
Helios cinemas
screens in Helios cinemas
seats in Helios cinemas
HELIOS - Poland’s largest chain by number of cinemas, has 49 cinemas, with 277 screens and over 53 thousand seats in total. This translates into total Helios cinemas’ capacity equal to the size the entire population of a town such as Ostrołęka or Świętochłowice.
Helios closed 2019 with three new multiplexes: in Legionowo, Pabianice and Warsaw (Blue City shopping and entertainment centre) At the end of 2019, Helios operated 13 Helios Dream screening rooms, promoted as ‘Your dream spot for a film’, they are furnished with comfortable recliners with electric seat adjustment and equipped with unique solutions for excellent picture and sound quality. The unique concept of Helios Dream is a response to cinemagoers’ dream about a comfortable space for a perfect viewing experience.
Along regular screenings of the biggest titles of world cinema, Helios offers cinemagoers special screenings in programmes such as: Kino Kobiet (Women’s Cinema), Nocne Maratony Filmowe (Night Cinema Marathons), Kino Konesera and Helios dla Dzieci (Helios for children); Helios also screens films dubbed in Ukrainian, has special prices for veterans and schools and operates Helios Cafés in its cinemas.
Besides the screenings of current cinema releases, Helios also offered cinemagoers special events such as the screenings of selected episodes of Friends on the 25th anniversary of the premiere of the most popular comedy series of all times, as well as premiere episodes of the new seasons of Wataha and Vikings. Helios cinemas also screened the matches of world’s most prestigious club league, Champions League, and the finale of the cult production of HBO - Game of Thrones. The chain also hosted gaming tournaments – in Gdańsk, Poznań and in Warsaw. Games with the participation of the public were held in screening rooms adapted for the purpose and transmitted live.
Helios chain organizes and is involved in a number of CSR projects, including: Kino Na Temat and Kino Na Temat Junior, Polish Film Festival in Gdynia Helios cinema, Warsaw Festival of Jewish Film, Helios bez barier (Helios without Barriers) – screenings of Polish films with captions for people with hearing disability, screenings in Ukrainian or participation in Weterani są wśród nas – Miejsce Przyjazne Weteranom (Veterans Among Us – Veteran-Friendly Places)or Helios original project Bilet dla powstańca (Tickets for Veterans of Warsaw Rising).
GROWING AUDIENCE NUMBERS IN HELIOS CINEMAS
number of tickets to Helios cinemas purchased in 2019 share of Helios cinemas in total ticket sales in 2019
14.0 million
23%
In 2019 calendar year the number of tickets bought for screenings in Helios cinemas reached 14.0 million, which translates into a 23.0 percent growth from 2018. Meanwhile in 2018 12.7 million tickets were sold in Helios cinemas, 4.4 percent per cent more than in 2017.
In 2019 the number of cinema tickets purchased in Poland reached 61.7 million, which translates into a 3.3-percent growth from 2018, when over 59.7 million tickets were sold and the audience volume in cinemas grew by 5.5 per cent from 2017. The upward trend in the cinema market been uninterrupted since 2013. In 2019 the share of Helios in total number of tickets sold grew to reach nearly 23 percent.
AWARDS FOR HELIOS CINEMA CHAIN
Robustness and the growth of Helios cinema chain were appreciated by the jury in the 10th prestigious industry contest PRCH Retail Awards, organized by Polish Council of Shopping Centres (PRCH) – granting Helios gold for Chain Expansion of the Year.
NEXT FILM, a brand of Helios Group, operating on the market of film distribution and production. In 2019, NF launched nine titles and the total audience of NEXT FILM films reached just under 4.9 million, and grew by over 308 percent (compared to 1.2 million in 2018).
titles introduced to cinemas by NEXT FILM in 2019 share of NEXT FILM the total audiences of Polish films in 2019 viewers of films produced by NEXT FILM
9
28.7%
4.9 mln
Titles released by NEXT FILM in 2019
Source: BoxOffice.pl
FILMY RELEASED IN CINEMAS BY NEXT FILM IN 2019:
Since November 2019 NEXT FILM has cooperated with Netflix, which resulted in the platform placing a number of titles co-produced and distributed by NEXT FILM in their catalogue, among others Pokot directed by Agnieszka Holland and Kasia Adamik, published in September. This partnership has complemented NEXT FILM’s the range of distribution channels.
AWARDS FOR FILMS DISTRIBUTED BY NEXT FILM
awards at the 44th Festival of Polish Cinema in Gdynia
9
Titles distributed by NEXT FILM won nine out of 18 awards at the 2019 Festival of Polish Cinema in Gdynia. Ikar. Legenda Mietka Kosza, a new film by Maciej Pieprzyca, won six distinctions, including Silver Lions. Two awards were collected by the creators of The Coldest Game, and Magdalena Boczarska was awarded for the best performance in a leading female role in Piłsudski.
WYDAWNICTWO AGORA (AGORA’S PUBLISHING HOUSE) specializes in non-fiction, although it also publishes historical books, how-to manuals, interviews, guidebooks, a broad range of audiobooks and classics (collections by Stanisław Lem, Marek Hłasko or Ryszard Kapuściński). Among the authors published by Agora are Hanna Krall, Jackek Hugo-Bader, Magdalena Grzebałkowska, Prof. Jerzy Bralczyk and Prof. Jan Miodek, Mariusz Szczygieł, Adam Wajrak, Witold Szabłowski, Michał Rusinek, Joanna Fabicka, Grzegorz Kasdepke.
Records in a variety of musical genres represent an important part of the portfolio. Agora releases pop, rock, hip-hop, indie or jazz. Agora Muzyka produces concerts that are recorded and released on DVDs, supports new artists, promotes good music and important artistic initiatives. Appreciated by critics and listeners, many of Agora’s music releases reached gold or platinum status. Most are also sold on vinyls. Agora publishing house also releases DVDs and Blu-rays of films co-produced or distributed by NEXT FILM, that regularly land on bestseller lists.
Artists of Agora Publishing House won 20 nominations in 12 categories in Popular Music and Jazz, of Fryderyk 2019, announced in January 2020 by Polish Phonographic Academy, including Single of the Year, Album of the Year, Pop, Alternative and in composer categories. Among the best performing artists were: Król, who was nominated in as many as four categories, and Muniek Staszczyk, with three nominations.
Błażej Król also holds Polityka Passport 2019 in the category Popular Music.
copies of books and records published by Wydawnictwo Agora (Agora’s Publishing House) sold in 2019
1.4 million
Among the best-selling titles published by Agora Publishing House in 2019 were: Kolejne 365 dni by Blanka Lipińska, Michelle Obama’s memoirs Becoming. Moja historia, Sodoma. Hipokryzja i władza w Watykanie by Frédéric Martel, Szczerze by Donald Tusk and the biography Czapkins. Historia Tomka Mackiewicza. All these titles for weeks occupied the top of bestseller list of Empik, Poland’s largest book retailer. Other highly popular titles were also Piekło mnie nie chciało - a biography of Krzysztof Wielicki, the legend of Polish Himalayan mountaineering, as well as a unique volume of memoirs of Kora, beautifully designed and edited by Kamil Sipowicz Miłość zaczyna się od miłości.
Meanwhile fans of music often bought the latest albums by Pro8L3M, Fisz Emade and Kwiat Jabłoni – Poland’s debut of the year, in the opinion of music reviewers. Agora also released a critically acclaimed solo album of Muniek Staszczyk Syn miasta, the second album Młynarski-Masecki Jazz Band Płyta z zadrą w sercu, and the music productions of very popular Polish artists MTV Unplugged Kasia Kowalska and Reset by De Mono.
Agora also published books and records related to the films distributed by NEXT FILM, including Ikar. Legenda Mietka Kosza by the director of the film of the same title and a record by Leszek Możdżer with the soundtrack from the film, as well as a spy story The Coldest Game by Piotr Głuchowski, Łukasz Kośmicki and Marcel Sawicki, as well as Kamerdyner, the film.
Wydawnictwo Agora (Agora’s Publishing House) was also a publisher and distributor of the Polish version of WARSAW a strategic computer game set in occupied Warsaw during Warsaw Rising. The game premiered on 2 October 2019 – on the 75th anniversary of the fall of Warsaw Rising’s.
POCZYTAWSZY PODCAST
In October 2019 Agora was the first Polish publisher to launch a podcast with information about the latest book releases. Hosts of Poczytawszy talk about books, passions, creative process and life in general – with authors, protagonists and other creators. Podcasts also include sounds from the worlds described by guests and unpublished recordings from the lives of the books’ characters. Episodes of Poczytawszy, released every two weeks are available free on the website of the publishing house and Poland’s major podcast platforms.
NAGRODY DLA WYDAWNICTWA AGORA
nominations for Wydawnictwo Agora (Agora’s Publishing House) to Bestsellers of Empik 2019
5
Blanka Lipińska, whose book Kolejne 365 dni was published by Wydawnictwo Agora (Agora’s Publishing House), was among the winners Empik Bestseller 2019.
Five other titles published or distributed by Wydawnictwo Agora (Agora’s Publishing House) found their way to the list of nominations to the Empik Bestseller 2019 list along with the winning book by Blanka Lipińska: Audiobook Becoming. My Story by - Michelle Obama, soundtrack from Ikar. Legenda Mietka Kosza composed by Leszek Możdżer, Nieumiarkowania - record of Błażej Król, in Discovery of 2019 category, and films inspired by books published by Agora: Kamerdyner (The Butler) dir. Filip Bajor, in Drama category, and The Coldest Game dir. Piotr Głuchowski, Łukasz Kośmicki and Marcel Sawicki in Discovery of 2019.
Other prestigious awards received by Wydawnictwo Agora (Agora’s Publishing House) for their 2019 releases include Polityka Historical Prize 2019 for Jacek - biography of Jacek Kuroń by Anna Bikont and Helena Łuczywo; Polityka Passport for Błażej Król for the record Nieumiarkowana and Teresa Torańska Award of Newsweek Poland in for the biography Kieślowski. Zbliżenie by Katarzyna Surmiak-Domańska.
Online book stores of Agora are:
titles in the catalogue of Publio.pl
35 thousand
PUBLIO.PL is Agora’s e-book store, with over 35 thousand e-books and audiobooks in their portfolio as well as hundreds of press titles from Poland’s best publishers. Publio offers readers fiction and non-fiction bestsellers, titles by publishers specializing in science, education and how-to books. Press lovers can choose from an array of leading titles such as Gazeta Wyborcza, Polityka, Zwierciadło, Wysokie Obcasy Extra and many others.
KULTURALNYSKLEP.PL is an online store selling the books published by Wydawnictwo Agora (Agora’s Publishing House), CDs and winyls with music by popular artists, films on DVD and Blu-ray, Gazeta Wyborcza supplements, and AMS posters. It also offers current, archival and special issues of a wide range of press and magazine titles, including Wysokie Obcasy Extra, Avanti, Logo.
Kulturalnysklep.pl offers users a rich choice of book bestsellers, music and cinema hits of Agora Group at attractive prices.
PUBLIO.PL AT BOOK FAIRS
In 2019 Publio.pl invited readers to attend International Book Fairs in Cracow and Warsaw and offered them attractions and special offers both on location and on the website of Publio.pl. As previously during the event, Publio.pl invited readers to join Książka za książkę (Book for Book). In return for five printed books, readers were offered a discount coupon for a free e-book or audiobook from a list of titles compiled for the project, plus an eco-bag. All collected books were donated to public libraries in Małopolskie and National Library. In May 2019 Publio.pl celebrated its seventh anniversary.
Helios group has a growing catering arm. As of the end of 2019, the group operated 20 restaurants, including 14 belonging to Foodio Concepts (12 - Papa Diego, 2 - Van Dog chains) and six to Step Inside (Pasibus).
fast casual restaurants in Helios capital group in 2019 Papa Diego restaurants with Mexican cuisine Van Dog restaurants Pasibus restaurants with original burgers
20
12
2
6
PAPA DIEGO is the first brand created by Foodio Concepts – a entity established jointly by Helios, member of Agora Group, operator of Poland’s largest cinema chain, and their business partners. Papa Diego offers its guests everything that is tasty and attractive in Mexican cuisine - distinctive and fresh foods, full of aromatic herbs and natural spices. Those who are hungry for experience can taste in Papa Diego classic Mexican dishes such as tacos and burritos, nachos and sweet churros.
VAN DOG is a brand for the lovers of street food who look for original and surprising taste experience who are offered dishes such as gourmet Van Dog and Van Fries served in a multitude of surprising styles, as well as crazy, colourful freak shakes.
PAPA DIEGO/VAN DOG RESTAURANTS OPERATING AS OF THE END OF 2019
INVESTMENT IN PASIBUS BURGER CHAIN
In March 2019 Helios signed a letter of intent for forming a collaboration with the owners of Food for Nation, owner of Pasibus chain of burger restaurants. In April Helios secured the permit from the Office for Competition and Consumer Protection to launch the venture. As a result, starting from May 2019, Helios and Pasibus started launching new restaurants together. Ma saw the opening of the second Pasibus, and the first one opened in partnership with Helios, in Galeria Młociny. Further plans include opening several dozen of Pasibus restaurants.
Press Segment Agora Group consists of Gazeta Wyborcza with its magazines, and other press and magazine titles, printed and digital.
readers of articles in Gazeta Wyborcza and on Wyborcza.pl monthly1
users of paid content of Gazeta Wyborcza and Wyborcza.pl2
average circulation of Gazeta Wyborcza3
subscriptions of Wyborcza.pl as of the end of 20194
1 Results developed by Polish Readership Study on the basis of PBC Study and Gemius PBI data for Agora SA. Data for January – September 2019, total printed for Gazeta Wyborcza (seasonal cycle readership) and Wyborcza.pl, Wyborcza.biz and Wysokieobcasy.pl (RU monthly).
2 Average total paid daily distribution (printed copies and digital subscriptions) and average daily volume of paid incidental traffic on digital version in 4Q2019
3 Total paid distribution equals number of printed copies and digital issues sold, printed and digital subscriptions and other paid forms of distribution of content, printed and digital, ZKDP (National Circulation Audit Office) 2019.
4 Publisher’s data
Gazeta Wyborcza is a source of reliable information for its readers and an important platform for public debate. The daily also offers entertaining content and encourages readers to adopt active pastimes. It is respected and awarded for its quality of journalism, innovative solutions and strong social commitment.
In 2019 average number of copies sold per month was at 96.7 thousand and dropped by nine percent from 2018.
subscriptions of Wyborcza.pl as of the end of 2019
218 thousand
At the end of December 2019 the number of paid digital subscriptions of Gazeta Wyborcza reached nearly 218 thousand, and the share of subscriptions in total sales - 24 percent, a result that is achieved only by the top of prestigious newspaper titles globally.
visitors of online services of Gazeta Wyborcza5
8,8 million
5 Survey of Gemius/PBI 2019.
place of Wyborcza.pl in the global ranking of media with the highest number of subscribers6
13th
6 Global Digital Subscription Snapshot 2019. FIPP (July 2019 – data for 192,415 subscriptions of Wyborcza.pl)
LOCAL ISSUES OF GAZETA WYBORCZA
In 2019 daily local issues were released in Poland’s seven largest regions: Mazowieckie, Śląskie, Dolnośląskie, Małopolskie, Pomorskie, Wielkopolskie and Łódzkie. In other cities Gazeta Wyborcza includes local news pages. Friday issue of Gazeta Wyborcza comes with magazines focusing on the topics important to local communities. Local versions of Gazeta Wyborcza appear in 20 of Poland’s main cities: Białystok, Bydgoszcz, Częstochowa, Katowice, Kielce, Kraków, Lublin, Łódź, Olsztyn, Opole, Płock, Poznań, Radom, Rzeszów, Szczecin, Toruń, Tri-city, Wrocław, Gorzów Wielkopolski / Zielona Góra. Gazeta Stołeczna is published in Warsaw.
Since the beginning of 2020 Gazeta Wyborcza has shifted more focus on local online sites and Friday weekly sections published in 20 main cities. More news about the events in different regions of Poland is found in the general section of the newspaper and in Wyborcza.pl.
In 13 cities (Białystok, Bydgoszcz, Częstochowa, Gorzów Wielkopolski/Zielona Góra, Kielce, Lublin, Olsztyn, Opole, Płock, Radom, Rzeszów, Szczecin, Toruń) from Monday to Thursday, the news and other local content is published in the printed version and in local sites of Wyborcza.pl. Meanwhile, in traditional issues, readers can find information about their cities on Fridays – in the form of magazines, such as Tygodnik Olsztyn or Tygodnik Białystok that contain Co Jest Grane 24 section with cultural information. In seven largest cities (Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk and Katowice) local content is part of the daily issue of Gazeta Wyborcza and local sites of Wyborcza.pl.
In all 20 cities, teams of Wyborcza develop newsletter with local information, released under the title Dzień dobry. Every day, before 8:00 readers get latest news from their city and region, morning commentary of the day from the local journalist of Gazeta, weather forecast and air quality data, as well as links to the most interesting publications by Wyborcza.pl. More on: Wyborcza.pl/newsletter.
THEMATIC SUPPLEMENTS OF GAZETA WYBORCZA
Gazeta Wyborcza is released with thematic supplements: Duży Format, Ale Historia, Mój biznes. Ludzie, praca, innowacje, Wyborcza TV, Tylko Zdrowie, Co Jest Grane 24 and Wysokie Obcasy.
October 2019 saw the launch of Klub Przyjaciół Wyborczej (Wyborcza Friends Club). Digital subscribers of the daily who purchase a special subscription and support Gazeta Wyborcza, get free admission to events, discussions and interactions with the editorial team of the daily. They also receive invitations to events organized around Poland, such as the regular meetings in Czerska 8/10 Premiere Centre, Women Know and Wyborcza Live, and an array of attractive discounts with partners such as Wydawnictwo Agora (Agora’s Publishing House).
The portfolio of Gazeta Wyborcza includes also the Wysokie Obcasy Extra monthly and Książki. Magazyn do czytania bi-monthly and Wysokie Obcasy. Praca - a bi-monthly launched in 2017.
of copies of Wysokie Obcasy Extra sold in December 20193 copies of Książki. Magazyn do czytania bimonthly sold in December 20194
76.3 thousand
22.6 thousand
3 December 2019, ZKDP (National Circulation Audit Office) Total paid distribution equals number of printed copies and digital issues sold, printed and digital subscriptions and other paid forms of distribution of content, printed and digital.
4 Publisher’s data. Average volume of sales in 2019 reached 18.1 thousand copies.
INSTYTUT DOBREGO ŻYCIA
Instytut Dobrego Życia (Institute of Good Life) is a special website launched in 2019 by Wysokie Obcasy. It offers articles on psychological themes, commentaries, interviews, reports, how-to content and video materials as well as e-learning content. It is available online at: Instytutdobregozycia.pl and Wysokieobcasy.pl/Instytut. Users of the service can get tips on how to build good atmosphere in the workplace, make employees feel good, self-awareness advice and instruction in stress management and reasonable parenting. They can join e-learning programmes and new on the Polish market high quality video productions such as: Mindfulness Zuza Ziomecka, Kreatywne pisanie z Barłogiem Literackim (Creative Writing with Barłóg Literacki) by Sylwia Chutnik and Karolina Sulej, Ekspresowy kurs dbania o siebie (Express Course in Self-Care) by Aga Kozak, Jak mówić, żeby nas słuchano (How to Make People Listen) by Kamila Kalińczak. The institute organizes also workshops for companies and managers.
number of copies of Avanti sold in October 20195
number of copies of Logo sold in October 20195
5 October 2019, ZKDP (National Circulation Audit Office). Total paid distribution equals number of printed copies and digital issues sold, printed and digital subscriptions and other paid forms of distribution of content, printed and digital.
Agora publishes magazines and manages the websites of a number of titles covering a wide range of subjects, including lifestyle and shopping. Attractive editorial content, high quality photos and multimedia materials available online enjoy high popularity among readers and internet users. In 2019 press operations of Agora were conducted under the umbrella of Gazeta Wyborcza. Its team publishes also the magazines of Agora: Avanti – Poland’s first shopping magazine) and Logo – Poland’s only shopping and lifestyle monthly for men.
AVANTI is not only a colour magazine for lovers of fashion and shopping, for spending fun time and finding out about latest trends. It is also a stylist, a friend, who will help, advice and inspire. Avanti offers latest shopping reviews, reports from fashion shows, prices and tests – anything that helps you to make the best choices and feel special. Avanti is second most popular magazine for women.
LOGO has always been a reader’s friend, one that will show things as they are instead of painting an idealized, unreal picture of luxury. It offers commentary on the life around us in a variety of journalistic formats. New elements are – expanded and intriguing articles, ‘let’s talk about food’ column, more commentary and reflection, expanded automotive column and revised fashion section, as well as distinctive cover photo sessions.
In 2019 Agora decided to discontinue releasing printed magazines: Opiekun – quarterly magazine for people who are long-term caregivers and Kuchnia - exclusive magazine on the art of cooking and good eating. Meanwhile, Agora is developing digital versions of the titles.
Agora organizes a number of entertaining music, entertainment and educational events, in 2019: Cojestgrane24 Festival Warszawa, Olsztyn Green Festival, Białystok NewPop Festival, Kobiety Wiedzą (Women Know), Wysokie Obcasy Extra Live, Kino Letnie (Summer Cinema).
OLSZTYN GREEN FESTIVAL
Olsztyn Green Festival
6th
Sixth Olsztyn Green Festival was held in 15-17 August 2019. Organized annually, the three-day event attracts fans of Poland’s best popular music and ecology on the municipal beach in Olsztyn, in the picturesque setting of Ukiel lake.
Performers included Ørganek, Paulina Przybysz, Łąki Łan, Wojtek Mazolewski Quintet, Nosowska and The Dumplings. Besides the concerts, participants could enjoy a host of other attractions promoting ecology and healthy lifestyle.
In the eco zone they could take part in recycling workshops during which they created new objects from reclaimed materials. Educational programme for children included learning how to use plastic bags for games and how to be more eco.
Accompanying programme included cinema programmes Co jest Grane 24 and Against Gravity, with 13 films on musical and ecological themes.
CO JEST GRANE FESTIVAL
Polish artists and bands on two stages of Co Jest Grane Festival 2019
16
The team of Co Jest Grane 24 organized the fourth summer city festival in Ujazdowski Centre for Modern Art in Warsaw. Held on 14 and 15 June 2019, the festival included performances of the best Polish artists, screenings in Festival Cinema, workshops for children and food-truck zone.
Two stages hosted 16 Polish soloists and bands: Lao Che, Daria Zawiałow, Waglewski Fisz Emade, O.S.T.R., Tęskno, Baranovski, Rasmentalism, Paweł Domagała, EABS, Mela Koteluk, Ralph Kaminski, Łąki Łan, Mery Spolsky, Novika, Mazolewski/Porter and Smolik/Kev Fox.
The two-day event opened with the finals of The Grand Test of Rock Classics organized by Rock Radio, with actors, musicians, athletes and journalists, as well as listeners of Rock Radio, competing for a main prize to be donated to a selected charity. Co Jest Grane 24 Stage hosted Roma Musical Theatre with a performance of the most popular tunes from musical theatre.
Participants of the event could also attend meet-and-greets with artists who signed their albums, watch music films in Festival Cinema, enjoy attractions for teens and children.
BIAŁYSTOK NEW POP FESTIVAL
Ørganek, Daria Zawiałow, Kortez, Fisz Emade Tworzywo, Łąki Łan, Mery Spolsky, Miouch, Rasmentalism, Sonbird, Otsochodzi and Anita Lipnicka – these are performers in the second edition of Białystok New Pop Festival, urban festival of culture organized by Agora. The two-day event was held over the weekend 13-14 July 2019 on the courtyard of Branicki Palace in Białystok.
The programme of Białystok Festival included concerts of Poland’s top alternative scene artists, meet-and-greets, workshops, active chillout zones and attractions for children - board and dexterity games, creative crafts and thinking workshops, Misja Robotyka (Mission Robotics) and group reading. Adults could visit the fashion zone with original products and fashion brands.
GOŁDAP FESTIVAL NA ZDROWIE KULTURA
On 1 June 2019, graduation towers spa in Gołdap hosted Gołdap Festival. Na zdrowie kultura. The main theme of the event was health and admission the family picnic style one-day event was free. The musical star of the festival was Izabela Trojanowska. Audience could also hear concerts by Reni Jusis and Bovska.
For the time of the event, organizers offered the youngest participants a host of attractions from ALE Foundation of Alternative Education as well as Pawujciowy EKO-Teatrzyk, mini theatre performances on the themes of ecology, environmental protection and healthy lifestyle. Short interactive eco-themed stories with participants acting both as performers and eco costume and prop designers. Other attractions included puppet theatre and pupped and set building with the use of various techniques and materials, as well as dance games.
Active zone offered yoga and fit dance for healthy spine. Meanwhile, in the health zone participants could talk to doctors and physical therapists, and in the food area taste regional dishes, meats and cheeses, local produce and festival dishes served by food trucks. More information: www.goldapfestival.pl.
WARSAW KONESER FESTIVAL
plastic bottles saved during Koneser Festival
1000
In 2019 Koneser Centre in Warsaw Praga hosted the second Warsaw Koneser Festival. Admission to the events was free and concerts were organized by Koneser Centre. The lineup included: Ørganek, Nosowskia, Skubas, Sabiny and Wojtek Mazolewski Quintet Komeda, L.U.C & Rebel Babel Ensemble, The Dumplings, Fisz Emade Tworzywo.
The event had an ecological dimension. AMS donated filtering water bottles to all artists and members of technical crew, thus encouraging them to drink filtered tap water throughout the two-day, which resulted in saving 1000 plastic bottles.
#BĘDZIECZYTANE EŁK FESTIWAL
#będzieczytane Ełk Festiwal is an event promoting literature, readership and music. The second event hosted by Ełk Culture Centre featured Polish artists on Women’s Voices concert tour and writers Szymon Hołownia, Krzysztof Wielicki and Marcin Popkiewicz.
Music performances by Edyta Bartosiewicz, Paulina Przybysz, Mela Koteluk, Ania Rusowicz and Julia Pietrucha were a part of Women’s Voices concert tour organized by Wysokie Obcasy, featuring women singers. In Ełk the theme of the concert was Women for the Planet – highlighting ecological, social, political and economic challenges of the contemporary world.
Festival audiences could also meet writers, guests of Michał Olszewski - Szymon Hołownia – journalist, commentator and author of books on theological themes, Krzysztof Wielicki – Polish mountaineer, author of Korona Himalajów 14 x 8000, co-author of Mount Everest biznesu and Rozmowy o Evereście; and Marcin Popkiewicz – scientist, journalist focusing on ecological issues, author of articles on energy revolution, climate: Rewolucja energetyczna. Ale po co? and co-author of Świat na rozdrożu, Nauka o klimacie and Polski węgiel. Organizers also prepared attractions for children.
In 2019 a pivotal change took place in the print operations of Agora Group. In the light of negative market trends and in response to the shrinking volume of orders from clients, in particular for coldest print jobs, Agora Group decided to reduce this business by closing down two of the group’s three printing plants, ant to reduce employment in the segment through collective redundancies. From the third quarter of 2019 optimized printing operations of Agora Group, conducted in Warsaw printing plant, has been part of Agora Group’s Newspapers business segment.
Internet Segment of Agora Group consists of Gazeta.pl and internet brands: Yieldbird, HRlink (former Online Technologies HR), Hash.fm, Goldenline, Domiporta and ROI Hunter.
diverse web sites mobile apps diverse services
40
9
over 100
Gazeta.pl is one of Poland’s largest web portals. With a wide array of content, including articles, original videos, available also via mobile applications, our web services are leaders in their thematic categories. Gazeta.pl Group comprises Gazeta.pl Group is 40 diverse web sites, 9 mobile apps and over 100 diverse services.
visitors of websites of Gazeta.pl group in December 20191 visits of websites of Gazeta.pl group in December 20191 each of Gazeta.pl websites among internet users in December 20191 users of Gazeta.pl websites on mobile devices in December 20191 average time per day spent on by a user on Gazeta.pl website in December 20191
16.3 million
526 million
59%
12,7 million
42 minutes
1 Survey of Gemius/PBI, December 2019.Gemius PBI data covers real users, visits and visit duration, users aged 7+, connecting via servers located in Poland, to domains registered as owned by Agora SA in Gemius SA Register of Service Providers and Provider Groups. Data on websites of Gazeta.pl Group audited by Gemius SA. Mobile platform data cover www, and mobile app traffic (Gazeta.pl LIVE, Sport.PL LIVE, Moje Dziecko, Moja Ciąża, Tuba.fm, Gazeta Wyborcza app, Clou).
The websites of Gazeta.pl group are ranked among the top thematic market players. In accordance with the data from Gemius PBI for December 2019, Gazeta.pl ranked second in: Gossip, celebrity life (Plotek.pl), Local and regional news (local sites of Wyborcza.pl and Metrowarszawa.pl) and Family and children (eDziecko.pl).
The websites of Gazeta.pl also rank high in: News and commentary – general (third place of Wyborcza.pl and Wiadomosci. Gazeta.pl), Sport – (also third, e.g. Sport.pl), Websites for women (fourth place: Kobieta. Gazeta.pl and Wysokieobcasy.pl), Fashion and beauty (fourth place: Avanti24.pl), Motoring (sixth place: Moto.pl) and Diets, slimming, fitness (sixth place: Myfitness. Gazeta.pl).
For advertisers Gazeta.pl has a number of comprehensive and non-standard advertising solutions that provide an effective way to reach internet users. The advertising services offered by Gazeta.pl include high quality content marketing solutions and new content-2-commerce tools. Publishers who wish to optimize their use of advertising spaces in the programmatic advertising model are assisted by the team of Yieldbird.
Mobile apps of Gazeta.pl: Gazeta.pl Live, Sport.pl LIVE and Football LIVE, as well as Moja Ciąża - eDziecko.pl and Moje Dziecko - eDziecko.pl.
In 2019 Gazeta.pl introduced new solutions for clients: with the security of users and publishers in mind, in June the team of Gazeta.pl launched ABT Shield on all sites. Developed by Edge NPD, ABT Shield is a cutting-edge AI –based solution, limiting the risks and a negative impact of bots and trolls on readers’ experience and advertisers’ campaigns efficiency.
New technology companies of Agora Group:
przychody spółki Yieldbird
EBIT spółki Yieldbird
EBITDA spółki Yieldbird
AWARDS OF THE BRANDS OF AGORA
Yieldbird was listed among the most dynamically growing technological companies in EMEA for the second time. Member of Agora Group, the brand climbed to the 159th place in the prestigious Deloitte Technology Fast 500 EMEA. Yieldbird has consistently expanded their portfolio of services and range, reaching new groups of clients.
HRlink, a member of Agora Group, develops innovative digital solutions for online recruitment. It returned to the list of 50 fastest-growing technological businesses in Central Europe according to Deloitte. HRlink is the only operator that offers ATS that offers ATS service the only company among finalists. HRlink continues to develop their products for optimization and automatization of recruitment processes. For over seven years the company has perfected a state-of-the-art online application Applicant Tracking System (ATS) to be offered to employers and recruitment agencies in the SaaS model.
Radio operations of Agora Group are carried by Radio TOK FM, Radio Złote Przeboje, Radio Pogoda and Rock Radio, Tuba.FM music platform and Tokfm.pl information portal.
RADIO BRANDS OF AGORA BROADCAST NEWS, ENTERTAINMENT AND MUSIC – ONLINE AND ON AIR
stations radio brands share of Agora Group in total radio audiences in 2019* Premium subscriptions of Radio TOK FM in the end of December 2019 increase of Premium subscriptions of Radio TOK FM over two years the highest share in audience time in cities (Warszawa, GOP, Trójmiasto, Poznań, Kraków, Wrocław, Łódź, Szczecin) among local and supra-regional stations in 2019*
59
4
6,4%
20 thousand
100%
15%
*Share in audience time of city stations (not including national stations) of the largest broadcasters: Grupa Radiowa Agory, Grupa RMF, Eurozet, Polskie Radio.
average listening time of daytime broadcasts of stations belonging to Grupa Radiowa Agora, audience time leader among radio groups in 2019 in cities over 100 K inhabitants2
153 minutes
Audience shares**
Audience shares
2019
YOY change
Music stations of Agora Group (Rock Radio, Złote Przeboje and Radio Pogoda)
4.3%
↓0.1 pp.
News radio - TOK FM
2.1%
↑0.1 pp.
**Audience share data from RadioTrack, by MillwardBrown SMG/KRC (all listening days, 15-minute units: 06:00-19:59, radio groups not including national stations) in cities 100K+, Jan. – Dec. 2019: Sample size: 84,024. average listening time of urban band stations (not national) of major broadcasters: Grupa Radiowa Agory, Grupa RMF, Eurozet, Polskie Radio.
urban areas covered by Radio TOK FM Radio Złote Przeboje stations Radio Pogoda stations Rock Radio stations
23
24
8
4
Radio TOK FM closed 2019 with another success of the paid podcasts service – as of end of December the number of paid TOK FM Premium subscriptions surpassed 20 thousand, growth by 20 percent from November 2019. Over the past two years the group of subscribers has doubled. For six years Grupa Radiowa Agory has consistently expanded the digital portfolio of TOK FM, adding new content and features allowing for more convenient use. To this end in 2019 TOK FM expanded the catalogue of their podcasts, including those for online use only, as well as programmes from partners presented on tokfm.pl platform and in TOK FM app. Programmes published this way included a very popular six-episode reporter podcast series Śledztwo Pisma (completed in mid-October) and from December also 8:10 - a podcast of Gazeta Wyborcza. Additionally, the team of TOK FM implemented in 2019 new technological solution – a special feature in Google Assistant system - voice commands in Polish for Radio TOK FM, and Search the Radio project allowing for text search in the content of radio broadcasts.
Music stations of Grupa Radiowa Agory have regularly expanded their programming and offering their listeners new attractive content. In spring 2019 Radio Złote Przeboje, Rock Radio and Radio Pogoda published their new applications to AppStore and Google Play. Through the app, users can listen to the stations in real-time, choose a local station, view the playlist and receive notifications about new events and contests.
EUROZET
2019 was also important to Agora Group in the context of strengthening the group’s position in the radio market and further opportunities for expanding the group’s portfolio. Following the strategic plans for 2018-2022, in February 2019 Agora purchased a minority stake in Eurozet Sp. z o.o. (40 percent), Poland’s second largest radio broadcaster, with possible expansion to majority ownership should the move be economically beneficial. In autumn GRA announced the intention to purchase the remaining shares in Eurozet Sp. z o.o. (60 percent) and followed up with an application to the Office for Competition and Consumer Protection (UOKiK) for the approval of the transaction. To Agora this move would be the next step in the execution of the strategy of expanding currently owned businesses and strengthening the position in the radio broadcaster market.
Outdoor Segment consists of AMS S.A. and Adpol Sp. z o.o, Optimizers Sp. z o.o. (since 30 June 2019) and Piano Group Sp. z o.o. (since 1 July 2019), holder of 100 percent shares of Benefit Multimedia Sp. z o.o. SKA.
AMS – POLAND’S LARGEST OOH BRAND WITH THE LARGEST PORTFOLIO OF ADVERTISING DISPLAYS
advertising displays* cities with AMS OOH advertising infrastructure MoveTV displays in over 240 largest fitness clubs in 30 cities in Poland, Czech Rep. and Bulgaria state-of-the-art public transport shelters in Warsaw
23.5 thousand
536
970
1580
*Consolidated Financial Statements of Agora Group according to IFRS 4Q2019, not including advertising displays on buses and trams and cash machine screes, Cityinfo and MoveTV.
AMS became a majority shareholder (60 percent) in Piano Group, digital out of home (DOOH) operator, owner of MoveTV platform with screens with Poland’s largest fitness clubs and original premium content for watching during workout. Following the purchase, AMS, leader in the Polish OOH market, expanded their portfolio by a new type of displays and strengthened their position in DOOH segment, in line with the growth strategy of Agora Group. Move TV platform, owned by Piano Group, has over 970 displays located in over 240 largest fitness clubs in 30 cities in Poland, Czech Rep. and Bulgaria. MoveTV joined the digital channels portfolio of AMS that includes also cash machine screens, displays in public transport and shopping centres as well as Digital Citylight, Digital Cityscreen and Dynamic Backlight.
In 2019 AMS delivered more campaigns, primarily employing the potential of premium displays. The potential for instant response provided by DOOH technology was demonstrated on Olga Tokarczuk’s win of Nobel Prize in Literature. On the very same day AMS congratulated the writer on Cityscreens in Wrocław and informed the inhabitants of Wrocław about the win. Film:
https://www.facebook.com/watch/?v=955565651487116
Since December 2019, AMS Cityinfo system displays economic notes. TEPiszki is a series of educational notes developed with Polish Economic Society (TEP) to increase public awareness and economic literacy. Cityinfo is city information and advertising system managed by a dedicated team of professionals and updated on a continuous basis. It presents information in categories such as travel, fashion and beauty, interiors, ‘what, where, when’, and since December, economics.
AMS has been systematically increasing the number of Premium Citylight displays. In March, the operator signed a long-term contract with MPK Łódź for the modernisation of over 250 public transport shelters. After modernisation, each shelter will have at least three Premium Citylight advertising displays. The changes will not be limited to installing new advertising panels. They will include modernisation of benches and timetables and energy-saving LED lighting of the spaces inside the shelter as well as the platform area.
In June 2019 AMS signed a contract with International Poznań Fairs, for managing advertising displays on public transport shelters in Poznań for the next 10 years. Under the contract, in three years Poznań citylights will be modernized and brought to the premium standard. Currently, cooperation between AMS and MTP applies to 1153 advertising displays and will be further expanded by new shelters.
Through its entities and brands, Agora Group operates in the advertising, press, cinema, internet radio and catering markets. In our operations, we regularly monitor market environment and competitors data. Below, we present information about the advertising, cinema, press, outdoor, internet and radio markets organized in industry sections.
total advertising expenditure in Poland in 2019
growth of advertising expenditure YOY
Consolidated Financial Statements of Agora Group according to MSSF 4Q2019
With the total of 9.6 billion zł spent on advertising in 2019, advertising spending in Poland grew by 3.0 percent. Advertisers reduced their spending on press, television and radio advertising while increasing outlays in online and OOH segments. Estimations for the changes in the value of advertising expenditure and their distribution between media segments are presented in the table below:
Advertising expenditure in 2019
Advertising expenditure in 2019
Television
Internet
Radio
Outdoor
Magazines
Dailies
Cinema
TOTAL
Advertising expenditure change
(0.5%)
10.0%
(0.5%)
5.0%
(7.0%)
(11.5%)
7.0%
3.0%
Share in total advertising expenditure
44.5%
36.0%
6.5%
6.0%
4.0%
1.5%
1.5%
100%
Source: Consolidated Financial Statements of Agora Group according to MSSF 4Q2019
tickets sold in 2019
increase in number of tickets sold in Poland YOY
Consolidated Financial Statements of Agora Group according to MSSF 4Q2019
In 2019 total number of tickets sold according to Boxoffice.pl reached 61.7 million, which represents a 3.3 percent growth from 2018. The upward trend on the cinema market has not been interrupted since 2013 when cinemas sold 36.3 million tickets. In the following years the figure reached 40.5 million (2014), 44.7 million (2015), 52.0 million (2016), 56.6 million (2017) and 59.7 million in 2018. With 1.4 billion cinemagoers, the same tendency is observed throughout Europe. In the European Union alone, cinema viewership reached over 1 billion. Compared to 2018 audiences grew by o 4.5 percent. Source: The International Union of Cinemas (UNIC).
decrease in the distribution of paid dailies in Poland YOY
In 2019 distribution of paid dailies decreased on average by 10.3 percent. The largest drops were recorded in the segment of regional dailies.
Average monthly distribution of paid national dailies in 2019:
Average monthly distribution of paid national dailies in 2019
2019
2018
change
Fakt Gazeta Codzienna
215,508
237,700
↓9.3%
Super Express
113,652
118,369
↓4.0%
Gazeta Wyborcza
96,719
106,227
↓9.0%
Rzeczpospolita
42,105
45,108
↓6.7%
Dziennik Gazeta Prawna
35,856
41,353
↓13.3%
Przegląd Sportowy
20,875
23,832
↓12.4%
Gazeta Polska Codziennie
13,312
15,388
↓13.5%
Puls Biznesu
10 9,2
11,473
↓4.8%
Parkiet Gazeta Giełdy
4,323
4,150
↓0.4%
Source: ZKDP (National Circulation Audit Office). Distribution of paid national dailies – total sales of printed, digital, subscription, digital subscription and other paid forms of printed or digital formats of the titles.
total estimated sales of OOH in 2019
increase in sales of OOH in Poland YOY
Total sales in the three outdoor advertising segments (traditional OOH, transit and DOOH) was estimated at 574.5 million zł and was higher by 5.1 percent than in 2018 (data from Polish Outdoor Advertising Chamber of Commerce and STARCOM (Publicis Media)).
number of internet users in Poland in December 2019
number of internet users on mobile devices in Poland in December 2019
site visits by internet users made in December 2019
average daily time spent online by an internet user in December 2019
Total number of internet users in Poland in December 2019 stood at 27.7 million, with 22.9 million users of personal computers and laptops (at home and at work) and 23.4 million of mobile devices users (smartphones and tablets). In total, they made 56.8 billion site visits, and an average length of time spent in the web reached nearly 1 hour 37 min. per day.
Top 10 publishers - owners of internet websites and programmes the most popular among internet users – all devices
Top 10 publishers - owners of internet websites and programmes the most popular among internet users – all devices
lp.
Publishers
Number of users
Views
Reach
Average daily reach
Average daily views
Average viewing time
1
Google Group
26,271,772
8,728,785,165
94.92%
14,574,408
258,856,743
00:27:12
2
Wirtualna Polska Group
21,521,886
2,811,447,494
77.76%
6,799,793
90,470,068
00:26:34
3
Facebook.com
21,344,198
3,774,891,752
77.12%
7,209,654
82,373,011
00:23:50
4
RAS Polska Group
21,036,067
2,006,108,539
76.01%
5,618,745
64,759,032
00:18:06
5
YouTube.com
19,541,733
983,469,030
70.61%
5,771,462
30,979,992
00:14:32
6
Interia.pl Group
18,986,240
1,366,564,856
68.60%
3,915,340
43,496,722
00:21:57
7
Allegro Group
18,525,520
2,353,143,340
66.94%
4,403,369
75,854,293
00:14:03
8
Polska Press Group
18,030,011
734,502,087
65.15%
3,005,658
23,478,154
00:03:02
9
Gazeta.pl Group
16,322,640
525,855,214
58.98%
3,115,413
16,776,470
00:07:01
10
OLX Group
16,265,144
4,189,358,625
58.77%
3,869,643
135,608,511
00:21:32
Source: Results of Gemius/PBI survey for December 2019. Sample size: N= 204618. Respondents aged 7-75. Internet users structure data from surveys NetTrack Kantar MillwardBrown 3Q2019, and Maluchy 2018
people listened to the radio every day in 2019
inhabitants of Poland listened to the radio every day in 2019
people listened to the radio in the car in 2019 and it was the most popular radio listening context
average radio listening time at work in 2019
72 percent of the inhabitants of Poland, the population of roughly 21.7 million listened daily to the radio in 2019. The size of audience on weekdays reached 22.3 million (74 percent). Compared to the previous year, the audience remained roughly the same. We listen to the radio the most at work – 6 hours 32 min, which is longer by 8 minutes than a year earlier. For the first time in history, inside of a car emerged as the place where Poles are the most likely to listen to the radio (12.5 million listeners, on average two times more than in 2003).
Source: Radio Track, KANTAR, wave: I-XII 2019; I-XII 2018, all quarters
awards for Agora Group
over 80
awards for projects, brands and companies of Agora Group awards received by journalists and photographers of Agora awards for books and records published by Wydawnictwo Agora and films produced by NEXT FILM awards for The Last Twój Weekend campaign And: 2 Silver MIRAZYRAZY Awards and 1 brown MIRAZYRAZY Awards; 1 Athena Ad Awards; 1 Silver Jay Chiat; 1 Adweek’s 2019 Media Plan of the Year; 2 WPPed Cream Awards; 2 M&M Global Awards
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