Agora Group is committed to partnership relations with customers, suppliers, business partners, civic organizations, institutions and all stakeholders of Agora Group. We engage in dialogue, hear their opinions and respond to their needs.
building relations with entities that abide the law, uphold industry standards and respect human rights
developing and maintaining operations along responsible business standards
effective prevention of discrimination on any grounds and in all aspects of employment, on the ground of: sex, age, disability, health, race, nationality, ethnicity, religion, non-denominational belief, political conviction, trade union membership, psychosexual orientation, identity gender, family status, lifestyle, form, scope and basis of employment, other type of cooperation and other potential premises for discriminatory behaviour
initiating and supporting projects and activities towards the achievement of goal 10
RESPONSIBLE CONSUPTION AND PRODUCTION
providing top quality services, responding to the needs and expectations of clients
building positive and lasting relations with clients
fair treatment of our business partners and upholding the highest ethical standards and transparency in relations with them
offering products and services that meet the needs of sensitive users
CLIENTS AND USERS OF AGORA GROUP SERVICES
RESPONSIBILITY TOWARDS CUSTOMERS AND CLIENTS
BUILDING RELATIONS WITH CUSTOMERS, CLIENTS AND SUPPLIERS
Clients and users of our services are among the key stakeholders of Agora Group. This approach is expressed by the policies adopted by the entities of Agora, rules and self-imposed regulations as well as involvement in industry projects, also by introducing solutions and undertaking initiatives aimed increasing the accessibility, security and quality of our products.
users of Gazeta.pl and Wyborcza.pl1
viewers in Helios cinemas2
readers of Gazeta Wyborcza and Wyborcza.pl per month3
visitors on home site of Gazeta.pl in December1
times readers accessed paid content of Gazeta Wyborcza and Wyborcza.pl4
Subscriptions of Radio TOK FM as of end of December 20192
1 Total coverage of all services from the group Wyborcza.pl and Gazeta.pl, December 2019. Data: Gemius/PBI, RU 16322640, PV 52555214; elaboration Agora S.A.
2 Source: consolidated financial statements according to IFRS for 2019
3 On the basis of Polish Readers Survey, following the surveys by PBC and Gemius PBI for Agora SA. Data for Jan.-Sep. 2019, total for Gazeta Wyborcza (CCS) and wyborcza.pl, wyborcza.biz and wysokieobcasy.pl (RU monthly)
4 Average total paid circulation (printed and digital) and average daily paid access to digital content in 4 2019.
Agora S.A. adopted a number of documents regulating relations with customers / clients:
Code of Best Practices in Customer Service
Internal codes, general rules for publishing advertising
Customer service procedures
Complaint processing procedures
Another source of guidelines for relations business environment, including clients, customers and users is Agora Code of Ethics introduced in October 2018.
We accept responsibility for the services and products we offer. Agora has transparent marketing communications and a set of rules regulating the use of our services, products and applications by the buyer/ user, including the purchase, return and complaints.
Channels of communication with customers in Agora services:
Complaint regulations, including complaint procedure and an obligation to process a complaint within 24 hours (applies to working days) are specified in: Zasady ogólne zamieszczania reklam and ogłoszeń w wydawnictwach Agory S.A. (General Rules for Publishing Advertising in Publications of Agora SA) and Zasady ogólne zamieszczania reklam serwisach internetowych Agory S.A. (General Rules for Publishing Advertising in Web Services of Agora SA) as well as in Ogólne zasady zamieszczania reklam w portalu Gazeta.pl (General Rules for Publishing Advertising in Gazeta.pl). Sales and customer service departments of Agora S.A. have protocols for handling complaints with attachments. Register of complaints is kept and used to deliver regular reports. Conclusions from the reports are analysed and serve to introduce improvements in products and services as well as in customer service system.
In communicating with business clients and customers, readers, users, listeners and viewers, Agora observes Code of Best Practicesin Customer Service and internal codes and procedures, including a complaint handling protocol. The main standard of relations with the users of products and services is Code of Good Practices in Services for Customers, Readers and Users. The main idea behind the code is to regulate contacts between the employees of Agora Group and customers, readers and users as well as standardize and optimize the mechanisms. Annexed to the document is a detailed specification of each rule, including guidelines for e-mail exchange, telephone communications and contacts through the social media.
BUILDING RELATIONS WITH CUSTOMERS
Agora is committed to building good relations with clients, users and readers. In 2019 we initiated a number of projects to cater to the needs of our clients and users.
Entities of Agora Group search for solutions for providing access to their products to the broadest population of potential consumers – particularly sensitive, disadvantaged and socially excluded groups. This is in line with the market trend of expanding the availability to top quality products and services.
Among the beneficiaries are people with disabilities, foreigners and veterans. .
HELIOS BEZ BARIER! HELIOS WITHOUT BARRIERS – CAPTIONED SCREENINGS OF POLISH FILMS WITH FOR PEOPLE WITH HEARING DISABILITY
captioned films for people with hearing disability in 49 Helios cinemas
With 49 multiplexes located in medium and large cities across Poland, Helios is Poland’s largest cinema chain. To meet the needs of diverse groups of viewers, Helios holds special screenings, including for people with hearing impairments who need captions to enjoy a film.
In 2019 Helios cinema chain organized special screenings to address the needs of people with hearing disability and in response to the requests from cinemagoers. Every Helios cinema offered several screenings of Polish titles with captions for people with hearing impairment, including: Underdog, Miszmasz czyli Kogel Mogel 3, Całe szczęście and Piłsudski. With captions for people with hearing impairment, the screenings offer this group an opportunity to share the experience with the rest of the audiences in Helios cinemas.
Screenings for people with hearing disability is another project of Helios chain addressed to marginalized and excluded groups, as well as a way to reach out to new users. Helios also offers screenings with Ukrainian dubbing and special educational events for children who are beginning their cinema adventure. Under Veteran-Friendly Place programme, Helios offers cinema tickets at reduced prices for veterans.
SCREENINGS IN UKRAINIAN IN HELIOS CINEMAS
global blockbusters dubbed in Ukrainian in Helios cinemas
Since 2018, Helios, Poland’s largest cinema chain has offered special screenings for Ukrainian speakers with Ukrainian dubbing. In selected locations countrywide Ukrainian viewers, including children, could enjoy global cinema hits.. The project made waves among cinemagoers, distributors and competitors, the latter started screening films in Ukrainian. Through this project, the group of Agora’s customers was expanded by new users who gained access to more cultural opportunities and can watch latest cinema releases in theatres. The project covered 15 worldwide hits in w 2019, including: X-Men: Dark Phoenix, Ad Astra, Toy Story 4, Joker, Aladdin, Avengers Endgame and Captain Marvel.
PRYVIT – THE FIRST FREE NEWSPAPER FOR UKRAINIANS IN WROCŁAW
circulation of Pryvit
Pryvit is the first newspaper addressed to Ukrainians living in Poland. It is a joint project of Wrocław Gazeta Wyborcza and Fundacja Ukraina. The idea behind Pryvit Wrocław is to help Ukrainians learn more about Wrocław, find out how to benefit from the projects and events organized there and see what brings Poles and Ukrainians closer.
Free copies of Pryvit Wrocław are available in locations frequented by Ukrainians, the office of Ukraina Foundation, orthodox church, offices, schools and restaurants managed by Ukrainians List of locations offering copies Pryvit,: http://wroclaw.wyborcza.pl. The title is issued in six thousand copies.
HELIOS JOINS A PROGRAMME FOR VETERANS
Recognizing the great service rendered by Polish soldiers, Helios joined the programme of Stratpoints Foundation Weterani są wśród nas – Miejsce Przyjazne Weteranom (Veterans Among Us – Veteran-Friendly Places). Under the programme, any individual with the status of veteran is eligible to purchase reduced price tickets to any Helios cinema upon presenting their veteran card. The programme is modelled on the American example of looking after veterans after their time in service. The opportunities offered to veterans and their families are intended to help them find a new profession, access to entertainment, medical care and recreational sports. The initiative was received favourably by the target group who often use the opportunity to purchase cinema tickets at reduced price.
KULTURA DOSTĘPNA (ACCESSIBLE CULTURE) IN HELIOS CINEMAS
viewers in Helios cinemas under Kultura Dostępna project
Kultura Dostępna w Kinach (Accessible Culture in Helios Cinemas) is a programme developed to bring Polish film to a broad range of viewers and to promote Polish cinema through offering affordable ticket prices. In 2019 all Helios cinemas around Poland presented nearly 37 Polish titles at screenings held every Thursday, reaching over 114 thousand cinemagoers.
Viewers could watch critically acclaimed and internationally awarded films produced in Poland such as.: Zimna Wojna (Cold War), Twój Vincent (Loving Vincent), Jeszcze dzień życia (Another Day in Life), Underdog, Zabawa, zabawa (Playing Hard), 53 wojny (53 Wars), Słodki koniec dnia (Dolce Fine Giornata), Miszmasz czyli Kogel Mogel 3, Fuga (Fugue), Kurier (The Messenger), Kamerdyner (The Butler), Ja teraz kłamię. Kultura Dostępna w Kinach is a part of the Kultura Dostępna nationwide programme delivered by the National Centre for Culture and the Ministry of Culture and National Heritage.
AUTOMATIC TRANSCRIPTS OF RADIO TOK FM BROADCASTS
Individuals with hearing impairments have limited access to high value broadcasts and podcasts produced by Radio TOK FM. To cater for their needs Radio TOK FM has been developing the system of automatic transcripts generated by speech recognition software that translates spoken word into text.
Full automatic transcripts or their sections are published online to give users a quick look into the content of audio materials as well to enable finding them through external web search machines. The solution is in its testing phase, only transcripts of selected broadcasts are published and the feature is not a standard element of the online portfolio of Radio TOK FM.
Production and publishing automatic transcripts of TOK FM programmes is an element of Search the radio project of Grupa Radiowa Agora and Google DNI Fund, under Round 4 of Digital News Initiative supporting innovative technologies in the media. The technological partner of the project is NEWTON Technologies, operating on 11 European markets.
Cause-related marketing involves inviting readers to support specific causes.
DIGITAL SUBSCRIBERS OF GAZETA WYBORCZA SUPPORT SOCIAL CAUSES
In 2019 Gazeta Wyborcza invited the readers again to support a worthy cause by purchasing digital subscriptions of the daily. In 2019 total revenue from the campaign, 200 thousand zł, collected under supportteachers hashtag (#Wspieramynauczycieli) was donated to striking teachers, to form a special fund to offset the striking teachers’ diminished salary. The daily also supported teachers throughout the strike by publishing special free issues of Gazeta Wyborcza for teachers, students and parents, and by media coverage of the protests and regular newsletters. On 26 April 2019 a special charity concert was organized in the head office of Gazeta. Total revenue from the sale of tickets to the concert of Waldemar Malicki and his group was donated to the teachers on strike.
Committed to the highest standards in online traffic and providing users with access to content and discussion forums created to cater for their genuine interests and needs, online services of Agora introduced anti-bot and anti-troll solutions.
SERVICES OF AGORA WITH ABT SHIELD AND ANTI-BOT AND ANTI-TROLLING PROTECTION
In mid-2019 the teams of Gazeta.pl and Wyborcza.pl deployed ABT Shield on their sites. ABT Shield is an innovative solution developed by Edge NPD, an AI-based firewall, limiting the risks and negative impact of bots and trolls on readers’ experience and efficiency of advertising campaigns. Ever-increasing activity of fake users, bots and trolls or scanning and copying sites, copying content in real time, are threats that publishers face with increasing intensity. Deploying ABT Shield by the services of Agora addresses these problems.
ABT Shield is a solution that learns the patterns and behaviours of bots and trolls from analyses large volumes of online traffic. Key publishers and online brands join forces to analyse online traffic to exchange data and every new user of the solution helps to build a more impenetrable and better shield against bots and trolls, by providing traces of their activity anonymously.
ABT Shield was developed with the funding from Google DAYS Fund and in close collaboration with publishers, advertisers, academic community and think tanks. Gazeta.pl is a trusted partner of Edge NPD who developed the solution. The team of Gazeta.pl contributed to the development of ABT Shield and tested its effectiveness on selected services, to then implement it on all sites.
The new tool enables the teams Gazeta.pl and Wyborcza.pl to identify and eliminate artificial amplification generated by bots and fake internet users. It is also a welcome solution for users, since it helps to improve the content they read, and advertisers, who pay for genuine traffic on the sites presenting their products. ABT Shield is implemented on the online sites of Agora in agreement with SAR Association of Marketing Communication (Stowarzyszenie Komunikacji Marketingowej).
WYBORCZA.PL FOR ONLINE BRAND SAFETY
Gazeta Wyborcza is actively represented in Brand Safety IAB working group, educating the market about online brand safety. Gazeta Wyborcza wants to be a trusted source for its users – free from fabricated news, hate speech, trolls, bots or advertising fraud. In 2020 brand safety will be among our priorities. New instruments for monitoring and fine-tuning advertising content will be developed.
The joint initiative of Wyborcza.pl and SAR Association of Marketing Communication was developed to protect advertisers against bots and trolls and to prevent disinformation in the internet. It is also an invitation to the representatives of the advertising market to engage in an industry-wide discussion and initiate common efforts towards a qualitative change to prevent disinformation. The project is part of the European Commission strategy against disinformation (https://ec.europa.eu/digital-single-market/en/fake-news-disinformation).
ADVERTISING FORMATS COMPLIANT WITH COALITION FOR BETTER ADS RECOMMENDATIONS OFFERED BY GAZETA.PL
Coalition for Better Ads is an international initiative aiming to standardize advertising formats on the internet, including eliminating advertising perceived as obtrusive and irritating to consumers. So far Coalition introduced standards of static formats in PC and mobile environments. In 2020 they implemented regulations for video size (up to eight minutes). Formats introduced by the Advertising Office of Gazeta.pl comply with these standards. Gazeta.pl does not display advertising in blocks and allows for only one spot under the editorial content. Additionally, the portal has for a long time now used only spots up to 30 seconds in duration. If a client wishes to order a longer spot, the only acceptable variant is one with ‘skip ad’ option. In such cases also Gazeta.pl complies with relevant regulations and does not use spots that cover the player. The latest solutions offered by Gazeta.pl advertising office offer an alternative to advertisements which, according to Coalition for Better Ads, are the most irritating and encourage Internet users to install programs blocking advertisements. New advertising formats offered by Gazeta.pl - Prestitial, Small Sticky Ads and Halfpage Mobi - are effective and simple, as well as non-invasive and user-friendly. Prestitial is a dedicated desktop format that appears all over the screen before the page content is displayed. It is possible to immediately skip an advertisement, so the user decides how to view it. It is a highly eye-catching solution, ideal for branding and outreach activities. Small Sticky Ads is an advertisement that appears for 15 seconds at the bottom of the screen. It is not considered a nuisance because it covers only a small part of the page and adapts to the screen while attracting the user’s attention by following them while they browse the website. Halfpage Mobi is a dedicated format for mobile devices, which scrolls smoothly with the content of the page. It does not annoy users, but draws their attention because it is displayed in the text. More information about the new advertising formats: Reklama.Gazeta.pl
YIELDBIRD RECEIVES A NATIONAL CENTRE FOR RESEARCH AND DEVELOPMENT GRANT FOR AN INNOVATIVE PRODUCT ADXo
3,6 million zł
grant from the National Centre for Research and Development for ADXo project - developing and implementation of an innovative system for real-time management of advertising inventory by the digital publisher
The team of Yieldbird, member of Agora Group, is working on a solution to help digital publishers to improve the effectiveness of managing advertising inventory. For the execution of the project, Yieldbird received a 3.6 million zł grant from the National Centre for Research and Development, under Intelligent Development Operational Program. ADXo – a pioneering solution developed by Yieldbird, will allow for automating price management on the basis of historical data analysis and buyer behaviour. Through the use of machine learning technology, the tool will give internet publishers full control over their pricing policy and better use of revenue data. The product will also allow internet publishers to form a unified reporting system, reduce work effort required to service programmatic advertising revenues pertaining to automation and reporting harmonisation, improve the speed of response to technical errors that prevent the emission of paid advertising content. Compatible Google Ad Manager, the product developed by Yieldbird will be suitable for implementation by any publisher around the world.
Agora’s media conducts regular surveys among its users, asks for their opinions and suggestions. Key conclusions serve to improve the service. The service also delivers user tests and specific surveys, e.g. a survey on activity in the social media among the users.
In 2019 Gazeta.pl launched a regular survey project as a part of qualitative and quantitative research of Gazeta.pl usership. Conclusions and recommendations from the panel serve as ground for introducing new content formats that address users’ needs. Gazeta.pl tests new formats on introduction, as well as functionality and UX (user experience) changes. Respondents are also asked about important social issues that the portal should address. The most frequently addressed questions in survey, in 2019 taken by a record 11 thousand users, are integrity in public discourse and ecology.
Three waves of friendly panel and workshops with users were delivered, and their results are used in the delivery of the strategy of Gazeta.pl.
DIALOGUE WITH USERS VIA A NEW SITE OF THE ADVERTISING OFFICE OF GAZETA.PL
In November 2018 a new version of Reklama.Gazeta.pl was presented, a site that publishes key information about the advertising services and products of the portal and the most interesting examples from the portfolio of the advertising office of Gazeta.pl from recent months. As it allows for collecting feedback from clients of the advertising office through a survey questionnaire, the site is a form of dialogue with stakeholders.
The efforts of Agora Group are recognized and appreciated which is expressed in awards and distinction.
10TH WIN OF AMS IN THE RANKING OF ADVERTISING BROKERS OF MEDIA&MARKETING POLSKA; SPECIAL MENTIONS FOR GAZETA WYBORCZA AND TANDEM MEDIA
win of AMS in the ranking of sales offices in OOH advertising
Like in earlier years, the teams of Agora Group were ranked high by advertising clients in the report Biura Reklamy 2019. developed by the advertising industry magazine Media&Marketing Polska. Sales team of AMS topped OOH category and sales staff Gazeta Wyborcza and Tandem Media received special mentions. 2019 award was the AMS team’s 10th win.
‘We appreciate in particular the growth of premium offer and business performance’, said the authors of the ranking. Clients considered AMS a standout for offering attractive formats and technological solutions. AMS sales team members are flexible and efficient in responding to changes and appreciated by clients for offering good advice and interesting solutions, and for quick and exhaustive response to briefs, as well as transparent pricing policy. While Media Marketing Polska” did not select a winner in the press advertising category, of the two special mentions, one was granted to the sales team of Wyborcza and Wyborcza.pl.
‘Advertising office of Gazeta Wyborcza can boast the highest revenue from advertising among dailies and, what seems more important yet, immense trust from their clients’, states the report. Advertisers who cooperate with the daily appreciate in particular the advice from the team’s sales specialists and their ability to offer interesting solutions, as well as flexibility and efficiency, and transparent pricing policy.
Tandem Media, a cinema advertising broker of Agora, was appreciated in the cinema category. ‘We recognize the office of Tandem Media for impressive sales performance and maintaining a leading position on an extremely demanding cinema advertising market’, was the reasoning of Media Marketing Polska” behind the verdict. Cinema clients of Tandem Media appreciated the team for the sense of security it offers. Positive opinions were also recorded for: advertising office of Gazeta.pl, in particular for the ability to offer interesting solutions by the team handling advertising in the magazines of Agora (part of the advertising office of Wyborcza and Wyborcza.pl).
Media&Marketing Polska magazine publishes an annual report Biura Reklamy. Media sales teams are evaluated by a panel of specialists, employees of media houses. Rating criteria include: overall rating of the advertising office, flexibility and effective response to changes in course of the campaign, openness to price negotiations, offering attractive formats and solutions. The survey was delivered with the use of a CATI method on 15-25 October 2019 by Kantar Millward Brown.
GAZETA WYBORCZA LEADS AMONG POLAND’S STRONGEST BRANDS IN TOP MARKA 2019 RANKING
mentions of Gazeta Wyborcza in the media
In the latest Top Marka (Top Brand) survey Gazeta Wyborcza ranked fifth among Poland’s 500 strongest brands. Gazeta Wyborcza is also a leading brand in Press category – the news published by GW are the most frequently quoted by other press titles. Top Brand is the largest survey of brands in the Polish media. The 12th ranking included 500 brands from 50 industries.
Gazeta Wyborcza was the winner in category Press, both in terms of number as well as reach of media coverage. In the analysed period the brand was mentioned over 900 thousand times. The most mentions about Gazeta appeared in the social media – 90.1 percent.
Also other brands of Agora Group ranked high in 2019 Top Marka. Gazeta.pl ranked third among internet portals and 101st in the general ranking of 500 top brands. Other Agora Group brands ranked: Radio TOK FM (272th total place, 6th among radio brands) and Agora Publishing (292nd in general ranking, 7th among book publishers) Top Marka is a joint project of Press magazine (original idea) and the author of ranking methodology - Press-Service Monitoring Mediów. It has been conducted annually since 2007 and was initially based on the analysis of printed press. In 2013 sources were expanded by the internet materials and two years later by coverage in the social media.
Results of Top Marka 2019, delivered by Press-Service Monitoring Mediów, were presented in November-December issue of Press and included analysis of materials published in printed press, online and the social media, published between 1 July 2018 and 30 June 2019, 73 million hits in total.
On 24 July 2018 Print Segment of Agora S.A. and Agora Poligrafia Sp. z.o.o. introduced Quality Management System based on ISO 9001:2015 standard. The new system replaced its earlier version based on ISO 9001:2008 standard. The main goal of the new management system introduced on 24 July 2018 continue quality improvement through meeting the requirements and expectations of clients, while maintaining profitability increase and financial security of Agora.
In June 2019 Management Board of Agora announced the decision to terminate the operations of Tychy and Piła printing plants. Main goals were re-defined and currently consist of transferring commissioned printing jobs to the Warsaw printing plant, disassembly and relocation of part of the equipment of the closed printing plants. The move also involves in-house training of staff to operate the machinery and instruments transferred to Warsaw and communications addressed to clients. These operations allowed for maintaining continuity in the production of newspapers and magazines after closing down two of Agora’s three printing plants.
Among the key values and principles that govern the operations of Agora Group’s media are: independence, commitment to content quality and reliability and responsibility for expressed word.
They also strive to help their consumers develop skills of conscious media usage and critical thinking. Agora’s journalists and other employees join social campaigns and initiate activities, campaigns and projects that activate local communities and address important social problems.
Among Agora’s products are ones that address problems, issues and topics important for the society.
GAZETA WYBORCZA FOR FREEDOM OF THE MEDIA
views of FREE WORLD FREE PRESS video debate about mass media
What challenges face journalists in contemporary world? Do we need public media? What is democratic journalism? Who is a censor and who is a troll? What is freedom of journalism of today? These questions inspired debates Gazeta Wyborcza and international partners to organize FREE WORLD FREE PRESS debates and workshops for representatives of the media industry, accompanying the prestigious European Press Prize Award 2019.
FREE WORLD FREE PRESS debate about mass media took place on 22 May 2019 in the head office of Gazeta Wyborcza in Warsaw. The discussion about challenges to contemporary journalism was conducted in two panels and accompanied by opening of an exhibition by a renowned photographer Yannis Behrakis, under the auspices of Reuters and European Press Prize. Debates The future of public media in Poland and Role of journalism and free media in the world– yesterday, today and tomorrow were attended by journalists, representatives of NGOs and the media. Admission was free and the events were broadcast in the social media and on Wyborcza.pl.
On the following day the office of Gazeta Wyborcza hosted the gala European Press Prize Award 2019 – a prestigious contest for the best European press material. The event, first of this kind in Poland, was accompanied by workshops for European journalists, publishers and editors from. Gazeta Wyborcza often writes about free media and journalistic integrity, organizes events and campaigns on these themes. In September 2019 Gazeta Wyborcza Trójmiasto organized Reporters’ Panel, an opening event of Gdańsk Democracy Week. The discussion on whether engaged journalism can support democracy in contemporary world attracted 300 attendees. https://wyborcza.pl/7,154385,24815002,free-world-free-press-debata-o-mediach-and-otwarcie-wystawy.html
GAZETA WYBORCZA JOINS GOOGLE NEWS INITIATIVE FELLOWSHIP
news titles from
countries in Google News Initiative Fellowship
Gazeta Wyborcza became a partner of the Google News Initiative Fellowship organized by the European Journalism Centre. In the project one person is selected from among a number of candidates to receive a 8-week paid summer internship in Gazeta Wyborcza’s data desk. Gazeta was Poland’s only media partner of GNI Fellowship. The Google News Initiative Fellowship, organized by the European Journalism Centre in countries of the European Union, is addressed to students who are passionate about journalism, technologies and understanding the increasing role of technologies in media industry. Internships offered in the program are a unique opportunity for young people to learn how the biggest news companies in Europe operate, to work with professional journalists and gain valuable experience. The European Journalism Centre is focused on quality journalism in the digital environment. Through the GNI Fellowship program the EJC aims to educate the next generation of European journalists and develop the skills required by modern media outlets. In 2019 GNI Fellowship operated by the European Journalism Centre included 40 paid summer internships in newsrooms of 11 European countries – Austria, Belgium, Finland, France, Germany, Ireland, the Netherlands, Sweden, Switzerland, UK and, for the first time, Poland. Participants of the programme include The Guardian (UK), Agence France-Presse (AFP), YLE (public service broadcaster in Finland), TheJournal.ie (Ireland) as well as local and regional media organizations.
participants of European Talks festival in Brussels
Gazeta Wyborcza launched Europe Talks platforms to connect people of different political views from all corners of Europe. Europe Talks is a joint project of GW and 15 other European media outlets, designed to facilitate debate among people from different backgrounds before the coming elections for the European Parliament.
Between 18 March and 10 April 2019 – Wyborcza.pl displayed a special box under selected articles, with one of seven controversial questions that were widely discussed in a number of EU countries at the time, for example, ‘Should all European countries reintroduce strict controls on their borders?’ or ‘Should more affluent European countries support the less wealthy ones?’. Europe Talks was the first project that allows people holding different views from different EU countries simultaneously engage in a debate over the borders.
Strangers from Belgium, France, Italy and Poland, etc. could meet their European neighbours, get to know them better and try to understand their viewpoint. On 11 May 2019, during the finale of the project, some participants met their opponent in person in a videoconference. 500 debaters participated European Talks festival in Brussels. The project’s originators and organizers were representatives of 16 European media outlets.
Originators of Europe Talks from ZEIT ONLINE were awarded The Jean Monnet Prize ‘for the tremendous effort and a large-scale achievement, as well as for the use of the media – their reach and organizational potential to promote understanding and integration’. The Jean Monnet Prize for European Integration is given to individuals and groups who are successful in the field of European integration through the projects they design and implement. .
GAZETA WYBORCZA STANDS FOR IVAN GOLUNOV
Gazeta Wyborcza joined the international campaign of publishing the articles by Ivan Golunov – a Russian investigative reporter of an independent outlet Meduza. Golunov was arrested in Moscow on 6 June 2019 after police provocation. Charges against Golunov were eventually dropped and he was released on 11 June 2019. As a gesture of journalist solidarity, Gazeta published his investigative report Coffins, graveyards and billions of dollars, describing terrifying pathologies in Russian funeral business.
GAZETA WYBORCZA LAUNCHES SONAR EUROPE WITH OTHER EUROPEAN DAILIES
Editors of Gazeta Wyborcza joined forces with the teams of Le Soir, Le Figaro and El Pais to develop a new media project called Sonar Europe. The cooperation, initiated in March 2019, resulted in attractive multimedia data-based materials on a variety of subjects and presenting diverse points of view from different countries of the European Union. Materials under the brand of Sonar Europe are published in the four languages of the project creators, in both printed and digital editions of the dailies. Sonar Europe is a shared project by the editors of Gazeta Wyborcza, Le Soir (Belgium), Le Figaro (France) and El País (Spain), members of the prestigious European association LENA.
Within the framework of activities planned for two years, the editorial teams of the newspapers develop a variety of journalistic content: in-depth multimedia pan-European studies as well as shorter articles and infographics focused on a country or region. All publications are based on data from areas such as health, the economy, society, politics and education. The main idea behind the project is to use a unique strategy for publishing content in order for articles under the Sonar Europe brand to reach a broad group of readers from all over Europe. Journalistic materials created within the framework of the project are available through the websites of the four partners, in four languages. In Poland, are published at BiQdata.wyborcza.pl in section SonarEurope. Other LENA newspapers and other interested media can use and publish the content.
Another objective of the Sonar Europe project is to encourage other media across Europe to share their knowledge and experiences. Its creators educate European editors, for example, in using data and creating attractive publications on their basis. The project will include also workshops, online and offline seminars for professionals from various media interested in working with data about Europe.
Gazeta Wyborcza is the leader of the project and in 2017 it launched a similar project: Sonar.Wyborcza.pl – a modern website that illustrates the world and actions of politicians through news, numbers and diagrams. For the Polish daily, the unit responsible for Sonar Europe is the data department that manages the BiQdata.wyborcza.pl and Sonar.Wyborcza.pl portals.
Activities within the framework of the Sonar Europe project will be carried out until February 2021. The project is co-financed by the Directorate-General for Communications Networks, Content and Technology (DG CONNECT) of the European Commission.
GAZETA WYBORCZA JOINED #VOTE4FRIENDSHIP AND ENCOURAGED VOTING IN ELECTIONS FOR THE EUROPEAN PARLIAMENT
Shortly before elections for the European Parliament, on Friday, 24 May 2019, the entire circulation of printed Gazeta Wyborcza was distributed with a poster of the EU flag with a credo Europa na tak! (Yes for Europe!). On the flip side, the poster featured a drawing symbolizing European friendship, created by young artists in the project #vote4friendship. The project was a joint initiative of 16 EU countries, developed to encourage young people to vote in the coming elections for the European Parliament.
Under the project Pencil Friends, part of #vote4friendship, 19 graphic designers and illustrators from 16 EU member states designed posters on the theme of international friendship – an idea that is crucial to the EU as well as young people who like making friends regardless of the geographic or mental distance.
Each of the artists whose art was used in the project, created a unique character representing a country. All character were put into pairs and placed on posters where they shake hands and encourage to ‘vote for friendship’. The cartoon on the flip side of the poster added to Gazeta Wyborcza symbolized the friendship between Poland and Portugal. The authors are Tymek Jezierski from Poland and Tiago Galo from Portugal.
Media of Agora Group also express our views on socially valid issues and promote culture through organizing various competitions and projects.
#ZWYKLINIEZWYKLI AND #MICRODOC VIDEO CYCLES BY WIDEO GAZETA.PL
multimedia microdocs of Gazeta.pl
The subjects of Gazeta.pl microdocs are ordinary yet exemplary people who overcome their limitations, break through stereotypes, inspire, surprise, do good. The idea behind the cycle is to introduce such people to the public and evoke warm, positive emotions, inspire and motivate to take action. The creators deliberately steer clear of hate and sensational content, instead speaking boldly about difficult issues such as homelessness, poverty, illness, disability, etc.; topics that invite reflection in viewers. Microdocs have been published by Gazeta.pl since 2018. Thirteen episodes were produced in 2019, including the portraits of a gay catholic mechanic, disabled racing driver, a vet clinic that saves the lives of animals or Daj obiad (Share Your Lunch) project.
VIDEO SERIES OF WYBORCZA.PL W POŻYCZONYCH GARNITURACH (IN BORROWED SUITS)
Jakub Hartwich and Adrian Glinka, both wheelchair-bound, are the faces of the two-week protest organized by Parents of People with Disabilities in the Polish Parliament and the hosts of W pożyczonych garniturach (In Borrowed Suits) video series published by Wyborcza.pl in 2018 and 2019. The purpose of the series was to raise the awareness about problems faced by people with disabilities and to fill the gap in the media that lack programming of this type. 2019 episodes hosted mothers protesting in Sejm, Justyna Dobrosz-Oracz and Paweł Wroński, as well as Karolina Hamer – Paralympian who fights for the rights of people with disabilities, supports women’s and LGBT movements. Jakub Hartwich and Adrian Glinka also visited a refugee centre in Warsaw Targówek, where they were joined by the volunteers of Fundacja dla Wolności (Foundation for Freedom) in talking to children residing in the shelter.
ANNA LASZUK AWARD OF RADIO TOK FM
Anna Laszuk Award of Radio TOK FM was founded in 2011 to recognize individuals and organizations for bold, unconventional and unusual initiatives, work or expression that had high impact on public awareness or drove change to Polish reality within the passing year. In 2019 Anna Laszuk Award ‘for unique impact on the world’ was granted to the creators of Free Courts Initiative that fights for the independence of courts and judges against political attacks. Jerzy Owsiak and Great Orchestra of Christmas Charity (WOŚP) received Special Award. Among previous winners of Anna Laszuk Award are: Black Protest / Polish Women on Strike, Col. Krzysztof Olkowicz, Robert Biedroń and Adam Bodnar and NGO Coalition and Defenders of Białowieża Forrest.
NAGRODA FOTOGRAFICZNA GAZETY WYBORCZEJ IM. KRZYSZTOFA MILLERA ZA ODWAGĘ PATRZENIA (KRZYSZTOF MILLER PHOTO AWARD FOR THE COURAGE TO LOOK)
competitors for Krzysztof Miller Award for the Courage to Look
Annual Krzysztof Miller Award for the Courage to Look was launched in 2018 to promote photography of special journalistic value, representing a deep, thorough and courageous perspective of difficult subjects – social, political, economic and cultural. The organisers of this 2019, 2nd edition of the competition received over 4.5 thousand photos.
The competition is open to professional and amateur photographers, individuals and collectives. By the jury's decision, the main prize was awarded to Alessio Paduano, for a moving photo reportage depicting victims of human trafficking in Italy. Deutsche Bank #PositiveImpact award and a special distinction were also awarded. The final gala of the Krzysztof Miller Prize took place on Tuesday, 3 December 2019, in Warsaw.
GAZETA WYBORCZA AS ONE OF THE ORGANIZERS OF RYSZARD KAPUŚCIŃSKI AWARD
nominations to the 9th Ryszard Kapuściński Award
Established in 2010, Ryszard Kapuściński Award is presented by Gazeta Wyborcza and Capital City of Warsaw to the authors of the year’s best non-fiction book and the best translation of non-fiction. 123 books from 26 publishers were nominated in the tenth edition of the competition, of this number Jury selected ten finalists.
The winner was Maciej Zaremba Bielawski – for Dom z dwiema wieżami (Huset med de två tornen) published by Wydawnictwo Karakter. Meanwhile Mariusz Kalinowski, who translated the winning title from Swedish to Polish, was awarded for the best translation. Award-giving ceremony for Poland’s top non-fiction awards was held on 24 May 2019. The project includes an educational campaign for the students of Warsaw schools.
AWARD IN THE BEST OF MOTO FOR CSR PROJECT
awards in the second The Best of Moto
In the second The Best of Moto poll organized by Moto.pl, The Best of Moto main prize went to Porsche 911 Carrera S. At the official award-giving gala held in Agora’s headquarters in Warsaw on 28 November 2019, as many as 14 statuettes were handed in recognition of technical innovation, design and the most interesting models of cars in a diversity of categories, plus a special award for the leader in e-Moto sales.
In the second The Best of Moto internet users gave 20 thousand votes in 10 categories. The award for CSR project went Ford Driving Skills for Life. Statuette for best design was given to Volvo S60, an business expert of Next.Gazeta.pl selected Carsmile online leasing as the financial product of the year. A special prize in 2019 BoM, leader of e-Moto Sales, went to Toyota.
Relations with the environment, including the industry environment, are particularly important to Agora Group. Therefore Agora and its media become involved in initiatives and projects for the benefit of the industry.
MEMBERSHIP IN INDUSTRY ORGANIZATIONS
Agora Group strives to influence the environment in which it operates. Therefore, its entities are active members of organizations representing specialists in industries relevant to its operations. The most prominent are:
Członkostwo w organizacjach branżowych
Confederation of Private Employers „Lewiatan”,
Polish Association of Stock Exchange Issuers,
Press Publishers Chamber,
National Circulation Audit Office (ZKDP),
Polish Internet Survey,
Internet Advertising Bureau Polska,
IGRZ – Outdoor Advertising Economic Chamber,
Polish Cinemas Association,
Polish New Cinemas Association,
IAA Polska – International Advertising Asscociation, Poland,
ZPAV – Association of Audo Video Producers,
KIPA – The Polish Audiovisual Producers Chamber of Commerce
Polish Chamber of Books.
INMA – International Newsmedia Marketing Association
EPC – European Publishers Council
EGTA – Association of television and radio sales house
UNIC – International Union of Cinemas
Along with joining industry initiatives, Agora Group also takes steps to educate the industry. Employees of Agora share their knowledge and experience with the representatives or clients or business partners, forming a knowledge exchange platform. Similar activities are organized by Gazeta.pl, Radio TOK FM or Agora IT that regularly organize industry conferences and manifesting their responsibility also by joining industry organizations.
GAZETA.PL EDUCATES THE ADVERTISING INDUSTRY IN GAZETA.PL LAB
Gazeta.pl LAB is an educational project of Gazeta.pl addressed to advertisers. It aims to acquaint clients with the latest trends online content and advertising and projects developed by the team of Gazeta.pl. It is a series of events for the clients of Gazeta.pl – large expert conferences, small workshops, training sessions, informal breakfast-and-learn meetings, webinars and other events organized to optimize the cooperation of Gazeta.pl with advertiser clients.
The second EFFECT LAB conference was held in May 2019. Experts of Gazeta.pl and invited guests talked about communication effectiveness in the multimedia business environment. What is effectiveness in the digital format and how can it be measured? Effectiveness of the content, communication, outreach – how do we approach it, think about it, evaluate it? EFFECT LAB experts discussed effectiveness in the context of content marketing and programmatic advertising or media planning. 2019 breakfast-and-learn events were dedicated to parenting and digital revolution and motoring and business trends.
SZCZĘŚLIWE FIRMY (HAPPY COMPANIES) – PROJECT OF GAZETA WYBORCZA FOR EMPLOYERS
participants in Szczęśliwe firmy debates
While everybody has heard about the employee market, very few know how the employees have changed. Common benefits are no longer enough for new employees. The young do not have qualms about spending dozens of hours in the office every day. The key is what they are offered in exchange. Work has to give them satisfaction from the fact that they a difference.
Under the new Happy Companies project Gazeta Wyborcza and partners launched a debate about a new organizational culture in business and the role of employer in building happy companies. Along debates and workshops, the project includes a series of articles published in printed and online media. Participants of the debates held in Gdańsk, Poznań, Wrocław and Cracow looked for a definition of ‘happiness at work’, explored the values and meaning of work, contemporary role of leader and operating in a market that changes with growing speed. Panellists talked about future challenges – automatization, AI and robotics, wondered how the sense of happiness at work is affected by the environment: the city, personal life, passions, health – and whether they could even be approached separately, as how should employer approach this ecosystem. Participants were also introduced to the best practices in the Polish market.
Four debates were held, with experts and employers, in Gdańsk, Poznań, Wrocław and Cracow, plus mindfulness workshops. Dedicated service Wyborcza.pl/szczęśliwe firmy was launched, with video materials and quality and expert editorial content. The events attracted over 400 participants, with 10 companies from different parts of Poland sharing their experiences and solutions.
Local issues of Gazeta Wyborcza and Wyborcza.pl also published a series of articles Happy Companies based on reports and experiences of employers, including effects of the events organized under the project and benefits of being a ‘happy company’ to the employees and employers.
A number of independent experts were involved in the project, including: Mariusz Turek Academy of Leadership Psychology, Barbara Zych EB Institute, Anna Macnar of HRM Institute, Zyta Machnicka, Lightness.pl, Michał Ulidis, SWPS University of Social Sciences and Humanities, Halina Czubaszewicz of Gdańsk University.
Three events were held in 2019 under YieldFest – series of meetups for publishers interested in programmatic advertising – In Warsaw (12 June), London (2 October) and again in Warsaw (28 November). The title of the second edition of YieldFest Polska was Challenges and Trends for 2020. How to prepare for changes in the ecosystem of internet advertising was discussed by the experts of Yieldbird, Xandr, Codest and Xaxis. Yieldbird is a member of Agora Group, specializing in optimizing publishers’ advertising assets. How limitations on data use impact advertising revenue? What should be done to avoid wasting advertising budgets on the wrong content? What are the first effects Google introducing first price auction? Since answers to these and more questions are difficult to find behind the closed door of one office, Yieldbird invited industry experts to get together and share their knowledge with others. Admission to the events was free of charge, advance registration was required.
To better educate the industry and engage in internet initiatives in 2019 Yieldbird joined IAB Europe, a leading organization of European digital advertising industry.
POLISH PODCAST SURVEY FOR TANDEM MEDIA
of Polish internet users listen to podcasts
As much as 27 percent of Polish internet users listen to podcasts. Most do so at least once a month, listening on a headset from their smartphone – at home or when travelling, for fun and to learn about the world. While the majority of podcast users started listening to them only a year ago, they give a podcast their full attention when listening and trust them more than traditional media. These are the findings of the largest survey among Polish podcast users delivered for Tandem Media of Grupa Radiowa Agory. Podcasts are a new, dynamically growing medium in Poland. According to the survey delivered in August 2019 by Publicis Groupe, over a quarter of Polish internet users have listened to podcasts - audio broadcasts available online. Nearly all podcast users put on at least one over the last month, which places monthly reach of this medium at 27 percent. In this sense, Poland is at the European average in terms of the consumption of radio broadcasts. Podcasts have a group of loyal users all over the world, estimated roughly at 800 million in 2019 and projected to reach 1.5 billion by 2022. In Poland podcast audience has recently recorded a dynamic growth. The survey for Tandem Media revealed that 65 percent of current podcast listeners started to do so in the last year. Interestingly enough, new listeners subscribe to more podcasts and tune in more frequently than old users. Nearly a third of all respondents admitted to subscribing to only one podcast and 12 percent to five or more. The largest group, as much as 59 percent, stick to two to four titles, and over a half tune in at least once a week.
JAKOŚĆ WIDEO ON-LINE (ONLINE VIDEO QUALITY) – REPORT OF GAZETA.PL
Gazeta.pl Developed a report Online Video Quality. The report presents findings in a Communication Revolution: Video Hits the Web. The report offers replies to the questions: What video content attracts the greatest interest? What makes a video site popular? What habits and preferences are associated with watching style? The report explores online video consumption and is available for download free of charge on Gazeta.pl.
Agora Group has a portfolio of very diverse products and services. Businesses of Agora Group publish press, develop and manage internet portals, web services and mobile applications, conduct radio, cinema and restaurant operations, produce and distribute films, deliver advertising and printing services, etc. Among Agora Group’s partners are business organizations as well as individuals. Self-imposed and external regulations (codes, good practices, by-laws) observed by the company ensure high quality of services and products that reach clients and customers and reflect Agora Group’s approach in this area.
In relations with suppliers we observe Code of Conduct for Suppliers and Contractors of Agora, published on agora.pl, with key rules of cooperation for suppliers and contractors. Contractors of Agora have been obliged to read and observe the regulations listed in the document. (More in Ethics section). https://www.agora.pl/odpowiedzialny-biznes#slide-etyka Due to the diverse and segmented operations of different entities of Agora Group, the group has not developed a single formal document outlining the rules for dealing with business partners, contractors and suppliers. Agora has implemented a set of tender procedures, a protocol for signing contracts between Agora and other parties and other documents regulating different types of business relationships, such as for instance Selection Procedure for Service and Product Suppliers by Agora Group Administration Department.
Our relations with stakeholders are based on fair treatment and partnership. We oblige ourselves to fulfil our contracts and obligations faithfully and responsibly and in compliance with the law.
Trade liabilities do not bear interest and are usually settled within 14-60 days.
Liabilities from taxes, duties and insurance premiums do not bear interest and calculated monthly as specified in payment terms.
Current liabilities include liabilities payable to associated entities.
Efficiency ratios for inventory turnover, debtors and creditors days
Wskaźniki efektywności w ramach szybkości obrotów zobowiązań i należności oraz zapasów
Source: Consolidated Financial Statements of Agora Group according to MSSF 2019.
Due to the specific character of our operations and our commitment to building good relations with our customers, entities of Agora Group set great store by the protection of personal data and privacy.
In our relations with readers, users of our web services, digital subscribers and recipients of newsletters, as well as customers and business clients, we are committed to observing proper procedures and policies as well as provide education and transparent communications. In 2019 Agora continued the activities listed in Agora S.A. Responsibility Report 2018. (link)
in 2018 Agora Group adopted a new Personal Data Protection Policy, to comply with the European Parliament and Council of Europe resolution on the protection of personal information (UE) 2016/679, also referred to as GDPR or lGDPR, and the introduction of a new personal data protection act of 10 May 2018. In 2019 Agora Group reviewed our policies and protocols to verify and, if needed, make necessary updates to the regulations.
Personal Data Protection Policy In Agora is a set of rules and procedures to protect the personal data processed by the employees and collaborators of Agora as a part of their business activities.
PERSONAL DATA PROTECTION POLICY IN AGORA COMPRISES:
Transparency Policy (Personal Data Processing Policy) – is a declaration signed by all employees and collaborators of Agora that ensures clients that their personal data are protected in accordance with all legal requirements. The document includes general information about the rules of processing personal information by Agora, handling of claims from the persons whose data is processed, as well as information required under Articles 13 and 14 of GDPR, concerning individuals whose personal information is processed. It is a public document available on, Agora website.
The remaining documents are available internally for employees only:
Personal data retention policy – a set of rules regulating the retention of personal data stored by Agora.
Procedure for handling the claims and requests of data subjects – set of procedures for handling the requests of data subjects – clients and users – exercising their legal rights in relation to the processing of their personal data. The procedure determines the terms of accepting and recognizing claims and requests, the competences of the GDPR office and business lines in the handling and responding to them.
Assessment of the risks and consequences of personal data processing – the document lists measures that are necessary for properly assessing the risk and consequences of processing personal data. It also specifies the cases in which relevant further, expanded risk assessment is required.
Evaluation and reporting on breaches of personal data protection – specifies what constitutes the violation of personal data managed by Agora or its subsidiaries, how and when an observed breach should be reported, as well as how it should be resolved and by whom.
Selection policy for personal data processing entities – a set of provisions that oblige the company to review a supplier for compliance with personal data protection regulations. The policy is only applied to suppliers intended by Agora to have access to personal data. The review is to verify whether the supplier has technical and organizational capacity for effective protection of personal data entrusted for processing.
Policy of contacts with the personal data protection institution – describes the protocol of handling cases that require contacts with the President of the Personal Data Protection Office, including controls and court-administrative procedures.
Every employee of Agora Group is obliged to report on observed incidents of personal data breach.
Personal data breach is any incident leading to accidental or illegal destruction, loss, modification, unauthorised publication or unauthorised access to personal data transferred, processed or otherwise handled by Agora Group.
Personal Data Protection Officer keeps a register of breaches with all reported incidents. The company also introduced a system of monitoring and verification of cases against the markers of personal data protection breach.
Since 2018 training has been provided to the employees, including instruction offered to new employees as part of Welcome to Agora orientation training, with information about the personal data protection regulations and codes observed in Agora. Employees also receive online training. We also continue to educate the employees to raise their awareness of personal data protection through repeated communications – emailing, posters and animated graphics. Additionally, Helios S.A. delivers regular training / workshops for company’s departments and cinema employees.
Supporting clients in recruitment processes, GoldenLine observes the best personal data protection standards. To that end, a special website dedicated to protection of clients’ and users’ data was launched on goldenline.pl. The site offers relevant necessary information GDPR a produkty GoldenLine - co powinieneś wiedzieć (Compliance of GoldenLine products with GDPR – what you should know).
AMS makes every effort to ensure the security of personal data it processes, including those of their employees, clients and contractors. To this end AMS adopted a number of personal data protection protocols, introduced relevant training for current employees and collaborators as well as for new employees. Every website and service managed by AMS has updated Privacy Policies and codes. To ensure personal data protection regulations and internal protocols are observed, AMS has a Personal Data Protection Inspector.
In 2019 no breaches of personal data protection regulations were recorded in any of the entities of Agora Group, that would result in incurring financial penalties. In 2019 two incidents were recorded, caused by internal errors, that resulted in a report sent to PDPO. In both cases necessary measures were taken instantly to minimize the risk of confidentiality breach or unauthorised access to data. Agora received three formal letters from Personal Data Protection Office urging Agora S.A. to provide explanations. Agora’s timely response proved that in the relevant cases personal data was handled correctly. In 2019 one incident was recorded in Helios S.A. resulting in a report sent PDPO. The incident was caused by an employee’s error. Measures taken to minimize the risk of confidentiality breach or unauthorised access to data were approved by PDPO.