RELATIONS WITH CUSTOMERS, CLIENTS AND SUPPLIERS

What challenges face journalists in contemporary world? Do we need public media? What is democratic journalism? Who is a censor and who is a troll? What is freedom of journalism of today? These questions inspired debates Gazeta Wyborcza and international partners to organize FREE WORLD FREE PRESS debates and workshops for representatives of the media industry, accompanying the prestigious European Press Prize Award 2019.

FREE WORLD FREE PRESS debate about mass media took place on 22 May 2019 in the head office of Gazeta Wyborcza in Warsaw. The discussion about challenges to contemporary journalism was conducted in two panels and accompanied by opening of an exhibition by a renowned photographer Yannis Behrakis, under the auspices of Reuters and European Press Prize. Debates The future of public media in Poland and Role of journalism and free media in the world – yesterday, today and tomorrow were attended by journalists, representatives of NGOs and the media. Admission was free and the events were broadcast in the social media and on Wyborcza.pl.

On the following day the office of Gazeta Wyborcza hosted the gala European Press Prize Award 2019 – a prestigious contest for the best European press material. The event, first of this kind in Poland, was accompanied by workshops for European journalists, publishers and editors from.
Gazeta Wyborcza often writes about free media and journalistic integrity, organizes events and campaigns on these themes. In September 2019 Gazeta Wyborcza Trójmiasto organized Reporters’ Panel, an opening event of Gdańsk Democracy Week. The discussion on whether engaged journalism can support democracy in contemporary world attracted 300 attendees.
https://wyborcza.pl/7,154385,24815002,free-world-free-press-debata-o-mediach-and-otwarcie-wystawy.html

Gazeta Wyborcza became a partner of the Google News Initiative Fellowship organized by the European Journalism Centre. In the project one person is selected from among a number of candidates to receive a 8-week paid summer internship in Gazeta Wyborcza’s data desk. Gazeta was Poland’s only media partner of GNI Fellowship.
The Google News Initiative Fellowship, organized by the European Journalism Centre in countries of the European Union, is addressed to students who are passionate about journalism, technologies and understanding the increasing role of technologies in media industry. Internships offered in the program are a unique opportunity for young people to learn how the biggest news companies in Europe operate, to work with professional journalists and gain valuable experience. The European Journalism Centre is focused on quality journalism in the digital environment. Through the GNI Fellowship program the EJC aims to educate the next generation of European journalists and develop the skills required by modern media outlets. In 2019 GNI Fellowship operated by the European Journalism Centre included 40 paid summer internships in newsrooms of 11 European countries – Austria, Belgium, Finland, France, Germany, Ireland, the Netherlands, Sweden, Switzerland, UK and, for the first time, Poland. Participants of the programme include The Guardian (UK), Agence France-Presse (AFP), YLE (public service broadcaster in Finland), TheJournal.ie (Ireland) as well as local and regional media organizations.

Gazeta Wyborcza launched Europe Talks platforms to connect people of different political views from all corners of Europe. Europe Talks is a joint project of GW and 15 other European media outlets, designed to facilitate debate among people from different backgrounds before the coming elections for the European Parliament.

Between 18 March and 10 April 2019 – Wyborcza.pl displayed a special box under selected articles, with one of seven controversial questions that were widely discussed in a number of EU countries at the time, for example, ‘Should all European countries reintroduce strict controls on their borders?’ or ‘Should more affluent European countries support the less wealthy ones?’. Europe Talks was the first project that allows people holding different views from different EU countries simultaneously engage in a debate over the borders.

Strangers from Belgium, France, Italy and Poland, etc. could meet their European neighbours, get to know them better and try to understand their viewpoint. On 11 May 2019, during the finale of the project, some participants met their opponent in person in a videoconference. 500 debaters participated European Talks festival in Brussels. The project’s originators and organizers were representatives of 16 European media outlets.

Originators of Europe Talks from ZEIT ONLINE were awarded The Jean Monnet Prize ‘for the tremendous effort and a large-scale achievement, as well as for the use of the media – their reach and organizational potential to promote understanding and integration’. The Jean Monnet Prize for European Integration is given to individuals and groups who are successful in the field of European integration through the projects they design and implement. .

Editors of Gazeta Wyborcza joined forces with the teams of Le Soir, Le Figaro and El Pais to develop a new media project called Sonar Europe. The cooperation, initiated in March 2019, resulted in attractive multimedia data-based materials on a variety of subjects and presenting diverse points of view from different countries of the European Union. Materials under the brand of Sonar Europe are published in the four languages of the project creators, in both printed and digital editions of the dailies. Sonar Europe is a shared project by the editors of Gazeta Wyborcza, Le Soir (Belgium), Le Figaro (France) and El País (Spain), members of the prestigious European association LENA.

Within the framework of activities planned for two years, the editorial teams of the newspapers develop a variety of journalistic content: in-depth multimedia pan-European studies as well as shorter articles and infographics focused on a country or region. All publications are based on data from areas such as health, the economy, society, politics and education. The main idea behind the project is to use a unique strategy for publishing content in order for articles under the Sonar Europe brand to reach a broad group of readers from all over Europe.
Journalistic materials created within the framework of the project are available through the websites of the four partners, in four languages. In Poland, are published at BiQdata.wyborcza.pl in section SonarEurope. Other LENA newspapers and other interested media can use and publish the content.

Another objective of the Sonar Europe project is to encourage other media across Europe to share their knowledge and experiences. Its creators educate European editors, for example, in using data and creating attractive publications on their basis. The project will include also workshops, online and offline seminars for professionals from various media interested in working with data about Europe.

Gazeta Wyborcza is the leader of the project and in 2017 it launched a similar project: Sonar.Wyborcza.pl – a modern website that illustrates the world and actions of politicians through news, numbers and diagrams. For the Polish daily, the unit responsible for Sonar Europe is the data department that manages the BiQdata.wyborcza.pl and Sonar.Wyborcza.pl portals.

Activities within the framework of the Sonar Europe project will be carried out until February 2021. The project is co-financed by the Directorate-General for Communications Networks, Content and Technology (DG CONNECT) of the European Commission.

Shortly before elections for the European Parliament, on Friday, 24 May 2019, the entire circulation of printed Gazeta Wyborcza was distributed with a poster of the EU flag with a credo Europa na tak! (Yes for Europe!). On the flip side, the poster featured a drawing symbolizing European friendship, created by young artists in the project #vote4friendship. The project was a joint initiative of 16 EU countries, developed to encourage young people to vote in the coming elections for the European Parliament.

Under the project Pencil Friends, part of #vote4friendship, 19 graphic designers and illustrators from 16 EU member states designed posters on the theme of international friendship – an idea that is crucial to the EU as well as young people who like making friends regardless of the geographic or mental distance.

Each of the artists whose art was used in the project, created a unique character representing a country. All character were put into pairs and placed on posters where they shake hands and encourage to ‘vote for friendship’.
The cartoon on the flip side of the poster added to Gazeta Wyborcza symbolized the friendship between Poland and Portugal. The authors are Tymek Jezierski from Poland and Tiago Galo from Portugal.

The subjects of Gazeta.pl microdocs are ordinary yet exemplary people who overcome their limitations, break through stereotypes, inspire, surprise, do good. The idea behind the cycle is to introduce such people to the public and evoke warm, positive emotions, inspire and motivate to take action. The creators deliberately steer clear of hate and sensational content, instead speaking boldly about difficult issues such as homelessness, poverty, illness, disability, etc.; topics that invite reflection in viewers. Microdocs have been published by Gazeta.pl since 2018. Thirteen episodes were produced in 2019, including the portraits of a gay catholic mechanic, disabled racing driver, a vet clinic that saves the lives of animals or Daj obiad (Share Your Lunch) project.

Jakub Hartwich and Adrian Glinka, both wheelchair-bound, are the faces of the two-week protest organized by Parents of People with Disabilities in the Polish Parliament and the hosts of W pożyczonych garniturach (In Borrowed Suits) video series published by Wyborcza.pl in 2018 and 2019. The purpose of the series was to raise the awareness about problems faced by people with disabilities and to fill the gap in the media that lack programming of this type. 2019 episodes hosted mothers protesting in Sejm, Justyna Dobrosz-Oracz and Paweł Wroński, as well as Karolina Hamer – Paralympian who fights for the rights of people with disabilities, supports women’s and LGBT movements. Jakub Hartwich and Adrian Glinka also visited a refugee centre in Warsaw Targówek, where they were joined by the volunteers of Fundacja dla Wolności (Foundation for Freedom) in talking to children residing in the shelter.

Anna Laszuk Award of Radio TOK FM was founded in 2011 to recognize individuals and organizations for bold, unconventional and unusual initiatives, work or expression that had high impact on public awareness or drove change to Polish reality within the passing year. In 2019 Anna Laszuk Award ‘for unique impact on the world’ was granted to the creators of Free Courts Initiative that fights for the independence of courts and judges against political attacks. Jerzy Owsiak and Great Orchestra of Christmas Charity (WOŚP) received Special Award. Among previous winners of Anna Laszuk Award are: Black Protest / Polish Women on Strike, Col. Krzysztof Olkowicz, Robert Biedroń and Adam Bodnar and NGO Coalition and Defenders of Białowieża Forrest.

Annual Krzysztof Miller Award for the Courage to Look was launched in 2018 to promote photography of special journalistic value, representing a deep, thorough and courageous perspective of difficult subjects – social, political, economic and cultural. The organisers of this 2019, 2nd edition of the competition received over 4.5 thousand photos.

The competition is open to professional and amateur photographers, individuals and collectives. By the jury's decision, the main prize was awarded to Alessio Paduano, for a moving photo reportage depicting victims of human trafficking in Italy. Deutsche Bank #PositiveImpact award and a special distinction were also awarded. The final gala of the Krzysztof Miller Prize took place on Tuesday, 3 December 2019, in Warsaw.

Established in 2010, Ryszard Kapuściński Award is presented by Gazeta Wyborcza and Capital City of Warsaw to the authors of the year’s best non-fiction book and the best translation of non-fiction. 123 books from 26 publishers were nominated in the tenth edition of the competition, of this number Jury selected ten finalists.

The winner was Maciej Zaremba Bielawski – for Dom z dwiema wieżami (Huset med de två tornen) published by Wydawnictwo Karakter. Meanwhile Mariusz Kalinowski, who translated the winning title from Swedish to Polish, was awarded for the best translation. Award-giving ceremony for Poland’s top non-fiction awards was held on 24 May 2019. The project includes an educational campaign for the students of Warsaw schools.

In the second The Best of Moto poll organized by Moto.pl, The Best of Moto main prize went to Porsche 911 Carrera S. At the official award-giving gala held in Agora’s headquarters in Warsaw on 28 November 2019, as many as 14 statuettes were handed in recognition of technical innovation, design and the most interesting models of cars in a diversity of categories, plus a special award for the leader in e-Moto sales.

In the second The Best of Moto internet users gave 20 thousand votes in 10 categories. The award for CSR project went Ford Driving Skills for Life. Statuette for best design was given to Volvo S60, an business expert of Next.Gazeta.pl selected Carsmile online leasing as the financial product of the year. A special prize in 2019 BoM, leader of e-Moto Sales, went to Toyota.

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Gazeta.pl LAB is an educational project of Gazeta.pl addressed to advertisers. It aims to acquaint clients with the latest trends online content and advertising and projects developed by the team of Gazeta.pl. It is a series of events for the clients of Gazeta.pl – large expert conferences, small workshops, training sessions, informal breakfast-and-learn meetings, webinars and other events organized to optimize the cooperation of Gazeta.pl with advertiser clients.

The second EFFECT LAB conference was held in May 2019. Experts of Gazeta.pl and invited guests talked about communication effectiveness in the multimedia business environment. What is effectiveness in the digital format and how can it be measured? Effectiveness of the content, communication, outreach – how do we approach it, think about it, evaluate it? EFFECT LAB experts discussed effectiveness in the context of content marketing and programmatic advertising or media planning. 2019 breakfast-and-learn events were dedicated to parenting and digital revolution and motoring and business trends.

While everybody has heard about the employee market, very few know how the employees have changed. Common benefits are no longer enough for new employees. The young do not have qualms about spending dozens of hours in the office every day. The key is what they are offered in exchange. Work has to give them satisfaction from the fact that they a difference.

Under the new Happy Companies project Gazeta Wyborcza and partners launched a debate about a new organizational culture in business and the role of employer in building happy companies. Along debates and workshops, the project includes a series of articles published in printed and online media. Participants of the debates held in Gdańsk, Poznań, Wrocław and Cracow looked for a definition of ‘happiness at work’, explored the values and meaning of work, contemporary role of leader and operating in a market that changes with growing speed. Panellists talked about future challenges – automatization, AI and robotics, wondered how the sense of happiness at work is affected by the environment: the city, personal life, passions, health – and whether they could even be approached separately, as how should employer approach this ecosystem. Participants were also introduced to the best practices in the Polish market.

Four debates were held, with experts and employers, in Gdańsk, Poznań, Wrocław and Cracow, plus mindfulness workshops. Dedicated service Wyborcza.pl/szczęśliwe firmy was launched, with video materials and quality and expert editorial content. The events attracted over 400 participants, with 10 companies from different parts of Poland sharing their experiences and solutions.

Local issues of Gazeta Wyborcza and Wyborcza.pl also published a series of articles Happy Companies based on reports and experiences of employers, including effects of the events organized under the project and benefits of being a ‘happy company’ to the employees and employers.

A number of independent experts were involved in the project, including: Mariusz Turek Academy of Leadership Psychology, Barbara Zych EB Institute, Anna Macnar of HRM Institute, Zyta Machnicka, Lightness.pl, Michał Ulidis, SWPS University of Social Sciences and Humanities, Halina Czubaszewicz of Gdańsk University.

More information on:  http://wyborcza.pl/AkcjeSpecjalne/0,171210.html

Three events were held in 2019 under YieldFest – series of meetups for publishers interested in programmatic advertising – In Warsaw (12 June), London (2 October) and again in Warsaw (28 November). The title of the second edition of YieldFest Polska was Challenges and Trends for 2020. How to prepare for changes in the ecosystem of internet advertising was discussed by the experts of Yieldbird, Xandr, Codest and Xaxis. Yieldbird is a member of Agora Group, specializing in optimizing publishers’ advertising assets. How limitations on data use impact advertising revenue? What should be done to avoid wasting advertising budgets on the wrong content? What are the first effects Google introducing first price auction? Since answers to these and more questions are difficult to find behind the closed door of one office, Yieldbird invited industry experts to get together and share their knowledge with others. Admission to the events was free of charge, advance registration was required.

To better educate the industry and engage in internet initiatives in 2019 Yieldbird joined IAB Europe, a leading organization of European digital advertising industry.

As much as 27 percent of Polish internet users listen to podcasts. Most do so at least once a month, listening on a headset from their smartphone – at home or when travelling, for fun and to learn about the world. While the majority of podcast users started listening to them only a year ago, they give a podcast their full attention when listening and trust them more than traditional media. These are the findings of the largest survey among Polish podcast users delivered for Tandem Media of Grupa Radiowa Agory.
Podcasts are a new, dynamically growing medium in Poland. According to the survey delivered in August 2019 by Publicis Groupe, over a quarter of Polish internet users have listened to podcasts - audio broadcasts available online. Nearly all podcast users put on at least one over the last month, which places monthly reach of this medium at 27 percent. In this sense, Poland is at the European average in terms of the consumption of radio broadcasts. Podcasts have a group of loyal users all over the world, estimated roughly at 800 million in 2019 and projected to reach 1.5 billion by 2022.
In Poland podcast audience has recently recorded a dynamic growth. The survey for Tandem Media revealed that 65 percent of current podcast listeners started to do so in the last year. Interestingly enough, new listeners subscribe to more podcasts and tune in more frequently than old users. Nearly a third of all respondents admitted to subscribing to only one podcast and 12 percent to five or more. The largest group, as much as 59 percent, stick to two to four titles, and over a half tune in at least once a week.

Gazeta.pl Developed a report Online Video Quality. The report presents findings in a Communication Revolution: Video Hits the Web. The report offers replies to the questions: What video content attracts the greatest interest? What makes a video site popular? What habits and preferences are associated with watching style? The report explores online video consumption and is available for download free of charge on Gazeta.pl.